Member Press Release | Page 31 | MMA Global

Member Press Release

Platform Enables Mobile Publishers To Effortlessly Create And Serve Native Ads, Increasing User Engagement

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NEW YORK, Jan. 28, 2014 -- Appboy, the leading platform for App Marketing Automation, announces its new partnership with the international magazine company Bauer Media Group. Appboy's targeted engagement services will be integrated into 45 of Bauer's apps, helping to secure customer loyalty and increase monetization rates.

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After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform 

PLEASANT RIDGE, MI -- (Jan. 16, 2014)

Qustodian launches new user controlled mobile advertising service in the UK in partnership with MediaCom and Metro
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Users download a free app to opt in to receive a personalised advertising service that pays them for the attention they give to branded messages
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NEW YORK, October 29, 2013—RevTrax® today announced the launch of SmartOffers, a unique new technology that allows marketers to personalize printable and mobile coupon experiences based on their predefined rules.
 
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OtherLevels announced today that its sophisticated mobile message marketing platform works seamlessly with the recently released Mobile Push for Amazon Simple Notification Service (SNS) API.

Marketers now have a clear transition path from traditional Push Messaging services to a much more robust OtherLevels/Amazon SNS combination, enabling a full range of segmented targeting, retargeting, and A/B testing capabilities with Push and other types of mobile messaging.

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Clark, N.J., August 8, 2013 – Today Gold Mobile, a leading mobile commerce and engagement company, announced that it will be bringing Drew Diskin on as the new Chief Strategy Officer and Vice President. Diskin’s 20+ years of experience leading strategic digital initiatives for international organizations, technology start-ups and a variety of hospitals and health organizations will enhance the company’s outreach and offerings to the healthcare industry.

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STUDY SHOWS THAT AMERICANS ARE SLOWER TO TRANSITION FROM E-COMMERCE TO MOBILE SHOPPING
 
New Research from Havas Worldwide Reveals Only 16% of US Consumers Have Used a Mobile Device to Shop, Compared with 50% in China, 48% in Singapore, and 42% in India
 
 
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