Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Grab | Retail | Vietnam | 190.4 |
| 2 | La Vie Water | Soft Drinks | Vietnam | 158.4 |
| 3 | Coca-Cola | Soft Drinks | Vietnam | 130.1 |
| 4 | VinFast | Automotive | Vietnam | 124.7 |
| 5 | Kinh Do | Food | Vietnam | 120.4 |
| 6 | Samsung Galaxy | Technology & Electronics | Vietnam | 116.4 |
| 7 | Pepsi | Soft Drinks | Vietnam | 87.2 |
| 8 | Bia Saigon | Alcoholic Drinks | Vietnam | 86.0 |
| 9 | MILO | Soft Drinks | Vietnam | 83.9 |
| 10 | Abbott | Pharma & Healthcare | Vietnam | 75.5 |
| 11 | Vietnam Airlines | Transport & Tourism | Vietnam | 72.9 |
| 12 | Rockstar | Soft Drinks | Vietnam | 72.4 |
| 13 | Shell | Automotive | Vietnam | 68.6 |
| 14 | Suntory | Alcoholic Drinks | Vietnam | 66.0 |
| 15 | Lay's | Food | Vietnam | 65.8 |
| 16 | Ensure | Food | Vietnam | 60.1 |
| 17 | Heineken | Alcoholic Drinks | Vietnam | 52.4 |
| 18 | Kotex | Pharma & Healthcare | Vietnam | 48.4 |
| 19 | Sting | Soft Drinks | Vietnam | 45.8 |
| 20 | Comfort | Household & Domestic | Vietnam | 44.4 |
| 21 | Technology & Electronics | Vietnam | 43.5 | |
| 22 | Huggies | Household & Domestic | Vietnam | 40.9 |
| 23 | FE Credit | Financial Services | Vietnam | 40.0 |
| 24 | Nestle | Food | Vietnam | 36.0 |
| 24 | TikTok | Media & Publishing | Vietnam | 36.0 |
| 26 | Pharmaton | Pharma & Healthcare | Vietnam | 32.0 |
| 27 | P/S | Toiletries & Cosmetics | Vietnam | 31.6 |
| 28 | BOSS Coffee | Soft Drinks | Vietnam | 28.5 |
| 29 | Bosch | Technology & Electronics | Vietnam | 27.7 |
| 30 | Oreo | Food | Vietnam | 26.4 |
| 31 | Nescafe | Soft Drinks | Vietnam | 24.9 |
| 31 | VPBANK | Financial Services | Vietnam | 24.9 |
| 33 | Nestlé NAN | Food | Vietnam | 24.0 |
| 33 | Procter & Gamble | Household & Domestic | Vietnam | 24.0 |
| 33 | Telfast | Pharma & Healthcare | Vietnam | 24.0 |
| 33 | Wink Hotels | Transport & Tourism | Vietnam | 24.0 |
| 37 | OMO | Household & Domestic | Vietnam | 18.9 |
| 38 | Nutriboost | Soft Drinks | Vietnam | 16.0 |
| 38 | Vinamilk | Food | Vietnam | 16.0 |
| 40 | Tiger Beer | Alcoholic Drinks | Vietnam | 12.4 |
| 41 | 7Up | Soft Drinks | Vietnam | 12.0 |
| 41 | Acecook | Food | Vietnam | 12.0 |
| 41 | Colgate | Toiletries & Cosmetics | Vietnam | 12.0 |
| 44 | Maggi | Food | Vietnam | 8.9 |
| 45 | Chupa Chups | Food | Vietnam | 8.0 |
| 45 | Lipton | Soft Drinks | Vietnam | 8.0 |
| 45 | Ninja | Household & Domestic | Vietnam | 8.0 |
| 45 | Samsung | Technology & Electronics | Vietnam | 8.0 |
| 45 | Vietjet Air | Transport & Tourism | Vietnam | 8.0 |
| 45 | Vietnam Satellite Digital Television | Media & Publishing | Vietnam | 8.0 |
| 51 | Red Bull | Soft Drinks | Vietnam | 4.4 |
| 51 | Saigon Eye Hospital | Pharma & Healthcare | Vietnam | 4.4 |
| 51 | Surf | Household & Domestic | Vietnam | 4.4 |
| 51 | Tân Hiệp Phát | Soft Drinks | Vietnam | 4.4 |
| 51 | Viettel Telecom | Telecoms & Utilities | Vietnam | 4.4 |
| 56 | Eucerin | Toiletries & Cosmetics | Vietnam | 4.0 |
| 56 | Ford | Automotive | Vietnam | 4.0 |
| 56 | Friso | Food | Vietnam | 4.0 |
| 56 | Highlands Coffee | Retail | Vietnam | 4.0 |
| 56 | Kasikornbank | Financial Services | Vietnam | 4.0 |
| 56 | Larue | Alcoholic Drinks | Vietnam | 4.0 |
| 56 | Marico | Toiletries & Cosmetics | Vietnam | 4.0 |
| 56 | Volvo | Automotive | Vietnam | 4.0 |