Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Oreo | Food | APAC | 416.4 |
| 2 | Dove | Toiletries & Cosmetics | APAC | 262.8 |
| 3 | Grab | Retail | APAC | 249.8 |
| 4 | Blibli | Retail | APAC | 202.9 |
| 5 | Samsung Galaxy | Technology & Electronics | APAC | 189.1 |
| 6 | La Vie | Soft Drinks | APAC | 176.4 |
| 7 | Cadbury | Food | APAC | 165.6 |
| 8 | Heineken | Alcoholic Drinks | APAC | 165.2 |
| 9 | Technology & Electronics | APAC | 161.8 | |
| 10 | Clear | Toiletries & Cosmetics | APAC | 150.6 |
| 11 | Techcombank | Financial Services | APAC | 135.8 |
| 12 | Vietjet Air | Transport & Tourism | APAC | 134.2 |
| 13 | L'Oréal | Toiletries & Cosmetics | APAC | 126.6 |
| 14 | KFC | Retail | APAC | 113.7 |
| 15 | KangShiFu | Soft Drinks | APAC | 111.1 |
| 16 | Lay's | Food | APAC | 107.3 |
| 17 | P/S | Toiletries & Cosmetics | APAC | 94.6 |
| 18 | Tiger Beer | Alcoholic Drinks | APAC | 86.4 |
| 19 | VNGGames | Leisure & Entertainment | APAC | 85.5 |
| 20 | Nescafé | Soft Drinks | APAC | 84.2 |
| 20 | Sprite | Soft Drinks | APAC | 84.2 |
| 22 | Pond's | Toiletries & Cosmetics | APAC | 76.2 |
| 23 | McDonald's | Retail | APAC | 72.5 |
| 24 | Globe Telecom | Telecoms & Utilities | APAC | 72.2 |
| 25 | Ensure | Food | APAC | 72.1 |
| 26 | Maybelline | Toiletries & Cosmetics | APAC | 71.0 |
| 27 | Coca-Cola | Soft Drinks | APAC | 69.8 |
| 28 | Lifebuoy | Toiletries & Cosmetics | APAC | 68.6 |
| 29 | Louis Vuitton | Retail | APAC | 67.9 |
| 30 | Shell | Automotive | APAC | 67.7 |
| 31 | Google Play | Media & Publishing | APAC | 66.9 |
| 32 | Biti's | Clothing & Accessories | APAC | 66.0 |
| 33 | Vim | Household & Domestic | APAC | 65.6 |
| 34 | Hershey's | Food | APAC | 60.2 |
| 35 | Bia Saigon | Alcoholic Drinks | APAC | 60.1 |
| 36 | Upstox | Financial Services | APAC | 59.9 |
| 37 | Knorr | Food | APAC | 56.1 |
| 38 | Vaseline | Toiletries & Cosmetics | APAC | 55.9 |
| 39 | Aquafina | Soft Drinks | APAC | 54.5 |
| 40 | Samsung | Technology & Electronics | APAC | 53.1 |
| 41 | Bear Brand | Soft Drinks | APAC | 52.2 |
| 42 | Shikhar | Media & Publishing | APAC | 51.0 |
| 43 | Surf | Household & Domestic | APAC | 50.1 |
| 44 | Abbott | Pharma & Healthcare | APAC | 50.0 |
| 45 | Centrum | Food | APAC | 49.4 |
| 46 | Google Search | Technology & Electronics | APAC | 49.3 |
| 47 | Philips | Technology & Electronics | APAC | 45.9 |
| 48 | Volvo | Automotive | APAC | 45.8 |
| 49 | Bharti Airtel | Telecoms & Utilities | APAC | 44.8 |
| 50 | Pepsodent | Toiletries & Cosmetics | APAC | 44.7 |
| 51 | CreamSilk | Toiletries & Cosmetics | APAC | 44.6 |
| 52 | Molto | Household & Domestic | APAC | 44.2 |
| 53 | GHTK | Retail | APAC | 43.5 |
| 54 | Unilever Food Solutions / Knorr | Food | APAC | 42.8 |
| 55 | vivo | Technology & Electronics | APAC | 42.3 |
| 56 | Swiggy | Retail | APAC | 42.1 |
| 57 | Chợ Tốt | Media & Publishing | APAC | 41.0 |
| 58 | Dentyne | Food | APAC | 40.1 |
| 59 | ABC | Food | APAC | 38.0 |
| 60 | Rexona | Toiletries & Cosmetics | APAC | 36.6 |
| 61 | Wall's | Food | APAC | 36.2 |
| 62 | Maggi | Food | APAC | 36.1 |
| 63 | Tommy Hilfiger | Clothing & Accessories | APAC | 35.7 |
| 64 | Castrol | Automotive | APAC | 34.5 |
| 65 | Pantene | Toiletries & Cosmetics | APAC | 33.9 |
| 66 | Luminous Power Technologies | Technology & Electronics | APAC | 32.3 |
| 67 | Opella Healthcare | Pharma & Healthcare | APAC | 32.1 |
| 68 | Yili | Soft Drinks | APAC | 31.8 |
| 69 | Sunquick | Soft Drinks | APAC | 30.0 |
| 70 | Dettol | Household & Domestic | APAC | 29.0 |
| 71 | Kidz Station | Leisure & Entertainment | APAC | 28.6 |
| 72 | Dulux | Household & Domestic | APAC | 28.0 |
| 73 | The LEGO Group | Leisure & Entertainment | APAC | 26.4 |
| 74 | Pepsi | Soft Drinks | APAC | 25.5 |
| 75 | Milo | Soft Drinks | APAC | 25.4 |
| 76 | Delivery Hero | Retail | APAC | 25.0 |
| 76 | Downy | Household & Domestic | APAC | 25.0 |
| 78 | OnePlus | Technology & Electronics | APAC | 24.7 |
| 79 | Pernod Ricard | Alcoholic Drinks | APAC | 24.5 |
| 80 | Ford | Automotive | APAC | 24.1 |
| 80 | Smirnoff | Alcoholic Drinks | APAC | 24.1 |
| 82 | KitKat | Food | APAC | 22.1 |
| 83 | Dell | Technology & Electronics | APAC | 21.2 |
| 84 | AXE | Toiletries & Cosmetics | APAC | 20.1 |
| 84 | Bayer | Pharma & Healthcare | APAC | 20.1 |
| 86 | DTAC | Telecoms & Utilities | APAC | 20.0 |
| 86 | Master | Toiletries & Cosmetics | APAC | 20.0 |
| 86 | Vietnam International Bank | Financial Services | APAC | 20.0 |
| 89 | Edelweiss | Alcoholic Drinks | APAC | 17.9 |
| 90 | Amazon | Retail | APAC | 17.1 |
| 91 | Nestlé | Food | APAC | 17.0 |
| 92 | Garnier | Toiletries & Cosmetics | APAC | 16.1 |
| 93 | Breeze | Household & Domestic | APAC | 16.0 |
| 93 | PTG Energy | Telecoms & Utilities | APAC | 16.0 |
| 95 | Rockstar Energy | Soft Drinks | APAC | 14.5 |
| 96 | Frestea | Soft Drinks | APAC | 14.0 |
| 97 | Domino's Pizza | Retail | APAC | 13.1 |
| 98 | Strongbow | Alcoholic Drinks | APAC | 12.5 |
| 99 | Digido | Financial Services | APAC | 12.0 |
| 99 | Kinh Do | Food | APAC | 12.0 |
| 101 | TVS Motor Company | Automotive | APAC | 9.0 |
| 102 | Levi's | Clothing & Accessories | APAC | 8.5 |
| 103 | Boonthavorn | Household & Domestic | APAC | 8.0 |
| 103 | Sunsilk | Toiletries & Cosmetics | APAC | 8.0 |