Top Brands APAC 2023
Lay's
Overall rank
#16
Points
107.3
Awards won
2
Finalists
7
Best in Show
0
Gold
0
Silver
1
Bronze
1
Finalist
7
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Smart Farm | Lay's | PepsiCo | Leo Burnett | India | Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing | Smarties India | Silver, Finalist (3) |
| The Biochar Project | Lay's | PepsiCo | Leo Burnett | India | Social Impact Marketing, Brand Purpose / Activism | Smarties India | Bronze, Finalist |
| GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Publicis Media | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Dentsu Redder | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | TikTok | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |