MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands - APAC 2023

Lay's


Overall Rank: 16
Points: 107.3
Awards Won: 2
Finalist(s) Achieved: 7

Best in Show(s) Won: 0
Gold(s) Won: 0
Silver(s) Won: 1
Bronze(s) Won: 1
Region: APAC

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Smart Farm

Lay's

PepsiCo

Leo Burnett

India

Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing

Smarties India

Silver, Finalist (3)

The Biochar Project

Lay's

PepsiCo

Leo Burnett

India

Social Impact Marketing, Brand Purpose / Activism

Smarties India

Bronze, Finalist

GEN-Z PHY-GI-VERSE

Lay's

PepsiCo

Publicis Media

Vietnam

Short or Long Form Video

Smarties Vietnam

Finalist

GEN-Z PHY-GI-VERSE

Lay's

PepsiCo

Dentsu Redder

Vietnam

Short or Long Form Video

Smarties Vietnam

Finalist

GEN-Z PHY-GI-VERSE

Lay's

PepsiCo

TikTok

Vietnam

Short or Long Form Video

Smarties Vietnam

Finalist