Top Brands - APAC 2023
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Lay's
| Overall Rank: | 16 |
| Points: | 107.3 |
| Awards Won: | 2 |
| Finalist(s) Achieved: | 7 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 0 |
| Silver(s) Won: | 1 |
| Bronze(s) Won: | 1 |
| Region: | APAC |
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Smart Farm |
Lay's |
PepsiCo |
Leo Burnett |
India |
Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing |
Smarties India |
Silver, Finalist (3) |
The Biochar Project |
Lay's |
PepsiCo |
Leo Burnett |
India |
Social Impact Marketing, Brand Purpose / Activism |
Smarties India |
Bronze, Finalist |
GEN-Z PHY-GI-VERSE |
Lay's |
PepsiCo |
Publicis Media |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Finalist |
GEN-Z PHY-GI-VERSE |
Lay's |
PepsiCo |
Dentsu Redder |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Finalist |
GEN-Z PHY-GI-VERSE |
Lay's |
PepsiCo |
TikTok |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Finalist |