Top Brands APAC 2023
Cadbury
Overall rank
#7
Points
165.6
Awards won
13
Finalists
11
Best in Show
0
Gold
5
Silver
5
Bronze
3
Finalist
11
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Bronze |
| 5 Stars Everywhere | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video | Smarties APAC | Silver |
| Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties APAC | Finalist |
| #CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Real Time Marketing | Smarties APAC | Finalist |
| ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing | Smarties APAC | Gold (3), Silver |
| 5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Social Media Marketing | Smarties India | Gold |
| Connected Rakhi | Cadbury | Mondelēz International | Wavemaker | India | Experimental / Innovation Technology | Smarties India | Finalist |
| Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties India | Silver |
| #CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze, Finalist (2) |
| Valentine's Day 2023 Gamified Engagement campaign | Cadbury | Mondelēz International | Wavemaker | India | Integrated Ecommerce Innovation | Smarties India | Finalist |
| Valentine's Day Unforgettable Love Tips | Cadbury | Mondelēz International | Wavemaker | India | Personalisation | Smarties India | Silver |
| ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| India unites together to co-create next favorite Cadbury flavor | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze |
| Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Gold, Silver, Finalist (2) |
| Valentine's Day 2023 Gamified Engagement campaign | Cadbury | Mondelēz International | Amazon Ads | India | Integrated Ecommerce Innovation | Smarties India | Finalist |