MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands APAC 2023

Heineken

Overall rank

#8

Points

165.2

Awards won

9

Finalists

7

Region
APAC
Best in Show 0
Gold 1
Silver 5
Bronze 3
Finalist 7

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Festive Unexpected Gift List Heineken Heineken Leo Burnett Vietnam Social Media Marketing Smarties APAC Finalist
Re-coding Life’s Algorithm with Music Heineken Heineken Leo Burnett Vietnam Audio / Voice / Sonic Branding Smarties APAC Finalist
Cancel Proof Heineken Heineken Leo Burnett Vietnam Creator / Influencer / Celebrity Marketing Smarties APAC Finalist
From Gems to Silver Heineken Heineken Leo Burnett Vietnam Customer Journey Marketing - Lead Generation / CRM, Cross Digital Media Marketing Smarties APAC Bronze (2)
HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING Heineken Heineken Red Star Vietnam Gaming, Gamification & E-Sports Smarties APAC Silver
From Gems to Silver Heineken Heineken Leo Burnett Vietnam Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation Smarties Vietnam Silver (2)
Cancel Proof Heineken Heineken Leo Burnett Vietnam Instant Impact / Promotion, Real Time Marketing, Omnichannel Marketing Smarties Vietnam Silver, Finalist (2)
Cancel Proof Heineken Heineken Leo Burnett Vietnam Omnichannel Marketing, Real Time Marketing Smarties X Finalist (2)
From Gems to Silver Heineken Heineken Leo Burnett Vietnam Customer (CX) / User Experience (UX) & Design, Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation Smarties X Gold, Silver, Bronze