Top Brands APAC 2023
Techcombank
Overall rank
#11
Points
135.8
Awards won
9
Finalists
1
Best in Show
0
Gold
2
Silver
2
Bronze
5
Finalist
1
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT? | Techcombank | Techcombank | dentsu Redder | Vietnam | Instant Impact / Promotion | Smarties APAC | Silver |
| The BIG CAT that Brings You BIG LUCK | Techcombank | Techcombank | dentsu Redder | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver |
| How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? | Techcombank | Techcombank | dentsu Redder | Vietnam | Omnichannel Marketing | Smarties Vietnam | Bronze |
| TECHCOMBANK CASA | Techcombank | Techcombank | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Bronze |
| Techcombank Marathon 2022 | Techcombank | Techcombank | CLICKMEDIA | Vietnam | Social Impact Marketing | Smarties Vietnam | Finalist |
| The Bank For WHY NOT? Generation | Techcombank | Techcombank | dentsu Redder | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Bronze |
| The BIG CAT that Brings You BIG LUCK | Techcombank | Techcombank | dentsu Redder | Vietnam | Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Bronze |
| How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub? | Techcombank | Techcombank | dentsu Redder | Vietnam | Gaming, Gamification & E-Sports | Smarties X | Gold |
| How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? | Techcombank | Techcombank | dentsu Redder | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties X | Bronze |