Latest MMA News | Page 5 | MMA / Marketing + Media Alliance

Wed, 04/05/2017 - 09:00

Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics

Thu, 03/30/2017 - 07:55

Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo for Leading Location Leadership Forum

Wed, 03/29/2017 - 15:41

MRC Issues Location Based Advertising Measurement Guidelines

Thu, 03/09/2017 - 15:20

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

Tue, 12/20/2016 - 13:36

IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model

Wed, 11/23/2016 - 02:54

Goodstuff Communications and House of Fraser are awarded “Best in Show’ at the MMA’s UK Smarties Awards for their ‘View from the Red Carpet” mobile campaign

Wed, 11/23/2016 - 02:53

Nike and Mindshare Turkey are awarded “Best in Show’ at the MMA’s EMEA Smarties Awards for their Spark Brilliance mobile campaign

Mon, 11/21/2016 - 15:18

Marketers Use of Location Insights is Expanding, Shows MMA Study

Tue, 11/15/2016 - 16:46

More than 75 Percent of Marketers Say They Will Leverage Multi-Touch Attribution (MTA) Solutions by 2019, According to Mobile Marketing Association

Mon, 11/14/2016 - 09:08

Marketers Must Align Mobile Creative with Strategy and Media According to New Report from Mobile Marketing Association and Kantar Millward Brown

Fri, 09/30/2016 - 10:40

Estudio de AppsFlyer sobre fraude en publicidad para descarga de aplicaciones móviles

Wed, 09/28/2016 - 10:11

Estos son los ganadores de los Premios MMA Smarties 2016 Latam

Tue, 09/27/2016 - 16:44

MMA 2016 Global Smarties™ Awards Honor Most Creative, Innovative and Effective in Mobile Marketing

Mon, 09/26/2016 - 19:42

Mobile Marketing Association Launches Marketing Attribution Think Tank to Lead and Rethink Marketing Attribution and Measurement

Mon, 09/26/2016 - 05:55

MMA Appoints Six New Brand Leaders to Global Board of Directors

Mon, 09/26/2016 - 05:54

MMA Appoints Ten New Brand Marketer and Media/Marketing Solutions Leaders to the North American Board of Directors

Mon, 09/12/2016 - 17:43

MMA se suma como auspiciante de los Premios Clarin Creatividad

Mon, 09/12/2016 - 17:32

Mejores Prácticas para crear una campaña de Audio Digital efectiva

Mon, 09/12/2016 - 17:09

Mobile rompió la horizontarquía

Mon, 09/05/2016 - 15:01

MMA Announces 2016 EMEA Smarties™ Awards Shortlist

Mon, 09/05/2016 - 15:01

MMA Announces 2016 UK Smarties™ Awards Shortlist

Mon, 08/22/2016 - 13:51

Audio.Ad Launches Interactive Audio Advertising with XAPP Ads® in the United States and Latin America/ AUDIO.AD LANZA EN LATINOAMÉRICA Y EN ESTADOS UNIDOS

Wed, 08/17/2016 - 11:48

MMA Announces 2016 Global Smarties™ Awards Shortlist

Wed, 08/17/2016 - 11:24

Mobile: Mexico #1 screen when making purchases /Mobile: la pantalla #1 en México a la hora de preparar las compras

Mon, 08/15/2016 - 05:48

World Mobile Congress 2016: how to make business with China, for the 1st time/ World Mobile Congress 2016: cómo hacer negocios por primera vez en China

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