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Latest MMA News

Wed, 10/06/2021 - 06:47

Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer

Wed, 09/29/2021 - 17:27

MMA Announces 2021 SMARTIES X and North America Shortlist

Thu, 07/15/2021 - 08:00

MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit

Wed, 06/30/2021 - 09:03

MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk

Tue, 06/22/2021 - 11:55

MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

Wed, 06/16/2021 - 07:34

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

Thu, 05/20/2021 - 16:35

Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

Tue, 04/06/2021 - 11:25

Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)

Wed, 03/17/2021 - 09:40

AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data

Thu, 02/11/2021 - 16:00

MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business Models

Fri, 01/29/2021 - 03:56

MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its Board of Directors

Tue, 01/12/2021 - 09:00

Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%

Wed, 12/16/2020 - 07:40

Entries from Egypt, Germany, Lebanon, South Africa, Spain, Turkey and UAE are winners at MMA EMEA Smarties 2020

Fri, 12/11/2020 - 08:47

MMA announces 2020 SMARTIES APAC Winners

Tue, 12/08/2020 - 14:49

MMA Adds Global and North American Board Members, Increasing CMO Representation from Across All Segments of Marketing Ecosystem

Thu, 11/19/2020 - 03:53

MMA EMEA announces its 2020 Smarties Awards shortlist

Mon, 11/09/2020 - 10:12

Mindshare is the Big Winner with 34 Awards at the MMA 2020 SMARTIES X and North America Awards Honoring Innovative Marketing Campaigns

Tue, 10/20/2020 - 14:14

MMA Announces 2020 SMARTIES X and North America Shortlist

Thu, 08/13/2020 - 15:48

MMA Forms New Media & Data Board Comprised of Major Marketers Who Run Media Investment Operations

Wed, 07/29/2020 - 04:23

Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis

Mon, 07/20/2020 - 20:18

MMA Global Welcomes Deborah Wahl, Global CMO of General Motors, as Incoming Chair for MMA Global Board of Directors

Mon, 06/22/2020 - 10:54

MMA's The Great Marketing Growth Debate Series Addresses the Question of Which Marketing Growth Strategy Works Best

Tue, 06/09/2020 - 11:00

Kochava and the MMA Global Partner in the Fight Against Mobile Ad Attribution Fraud

Tue, 04/07/2020 - 08:00

MMA Launches the Covid-19 Marketer Support Hub as a Central Resource for the Marketing, Media and Tech Industry to Navigate the Current Global Crisis

Thu, 12/19/2019 - 10:12

MMA Releases 2019 State of Multi-Touch Attribution Benchmark Report