Latest MMA News | Page 2 | MMA / Marketing + Media Alliance

Fri, 12/03/2021 - 08:17

Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)

Thu, 11/18/2021 - 16:53

MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries

Tue, 11/16/2021 - 06:45

MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation Among a Broad Range of Brands

Thu, 11/11/2021 - 11:50

Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards

Fri, 11/05/2021 - 09:45

MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues Record Growth, Welcomes 12 New Board Members and 150 New Members in 2021

Wed, 10/13/2021 - 12:01

MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data

Wed, 10/06/2021 - 06:47

Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer

Wed, 09/29/2021 - 17:27

MMA Announces 2021 SMARTIES X and North America Shortlist

Thu, 07/15/2021 - 08:00

MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit

Wed, 06/30/2021 - 09:03

MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk

Tue, 06/22/2021 - 11:55

MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

Wed, 06/16/2021 - 07:34

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

Thu, 05/20/2021 - 16:35

Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

Tue, 04/06/2021 - 11:25

Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)

Wed, 03/17/2021 - 09:40

AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data

Thu, 02/11/2021 - 16:00

MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business Models

Fri, 01/29/2021 - 03:56

MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its Board of Directors

Tue, 01/12/2021 - 09:00

Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%

Wed, 12/16/2020 - 07:40

Entries from Egypt, Germany, Lebanon, South Africa, Spain, Turkey and UAE are winners at MMA EMEA Smarties 2020

Fri, 12/11/2020 - 08:47

MMA announces 2020 SMARTIES APAC Winners

Tue, 12/08/2020 - 14:49

MMA Adds Global and North American Board Members, Increasing CMO Representation from Across All Segments of Marketing Ecosystem

Thu, 11/19/2020 - 03:53

MMA EMEA announces its 2020 Smarties Awards shortlist

Mon, 11/09/2020 - 10:12

Mindshare is the Big Winner with 34 Awards at the MMA 2020 SMARTIES X and North America Awards Honoring Innovative Marketing Campaigns

Tue, 10/20/2020 - 14:14

MMA Announces 2020 SMARTIES X and North America Shortlist

Thu, 08/13/2020 - 15:48

MMA Forms New Media & Data Board Comprised of Major Marketers Who Run Media Investment Operations

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