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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Thu, 10/02/2025 - 00:00
New TransUnion and MMA Global Whitepaper Reveals Brand Building is Undervalued by Up to 83%
Tue, 09/16/2025 - 01:06
New Study by Teads and MMA Reveals Video as the Most Essential Marketing Tactic
Wed, 12/11/2024 - 10:11
MMA Announces the Winners of the SMARTIES Europe Awards 2024
Mon, 12/09/2024 - 03:07
MMA GERMANY Announces the Winners of the SMARTIES DACH Awards 2024
Mon, 10/07/2024 - 08:18
Daniel Jäger Chairs the SMARTIES™ DACH 2024 Awards Jury
Tue, 10/01/2024 - 05:24
Alison Payne, Marketing Excellence and Global Brand Director at Heineken is the Jury Chair of the SMARTIES™ Europe Awards
Mon, 07/08/2024 - 17:49
MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index
Tue, 05/21/2024 - 11:02
MMA Global Announces Appointment of Melis Ertem as CEO of MMA MEA
Mon, 03/25/2024 - 12:08
Giovanni Romero Joins MMA Global as CEO of EMEA to Drive Marketing Innovation and Company Growth Strategies
Tue, 03/05/2024 - 01:00
MMA Global Announces Appointment of Rohit Dadwal as CEO of MMA Asia Pacific and Global Head of Smarties Worldwide
Thu, 11/30/2023 - 15:59
MMA GERMANY Announces Winners Of The 2023 SMARTIES Germany Awards
Thu, 11/30/2023 - 15:59
Winners of MMA EMEA Smarties 2023 Announced, with Havas Play, Havas Media Network, and Unilever Turkiye big winners on the night.
Fri, 04/28/2023 - 10:33
MMA Global Asia Pacific Welcomes Entries for 2023 SMARTIES™ Awards, Expands to The Philippines & Thailand
Wed, 04/19/2023 - 08:57
La Société Protectrice des Animaux (SPA), Havas Play, Subway, Dentsu and Carat Win 2022 MMA SMARTIES Best In Show Awards
Thu, 02/23/2023 - 09:46
MMA Global announces 2022 SMARTIES APAC winners
Wed, 02/08/2023 - 08:43
ArabyAds continues with strategic global expansion plans in 2023, opens a new tech hub in Riyadh, Kingdom of Saudi Arabia to accelerate growth
Tue, 11/22/2022 - 07:11
MMA Global, Under the Leadership of Industry Leader Amit Shah as Board Chair, Grows North America Board with 18 Industry Leaders as New Board Members
Tue, 11/22/2022 - 07:08
MMA Global Names AT&T Chief Marketing & Growth Officer Kellyn Kenny as Board Chair, and Welcomes 17 Marketing Industry Leaders as New Board Members
Mon, 07/18/2022 - 06:00
For the First Time, Majority of Marketers Are Using Multi-Touch Attribution for Marketing Analytics
Thu, 04/28/2022 - 06:00
New Research Report Points Out Marketers Don’t Agree on How to Achieve Growth; New Series Aims to Help
Wed, 12/08/2021 - 21:45
MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability
Fri, 12/03/2021 - 08:17
Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)
Thu, 11/18/2021 - 16:53
MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries
Tue, 11/16/2021 - 06:45
MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation Among a Broad Range of Brands
Thu, 11/11/2021 - 11:50
Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards
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