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Latest MMA News

Mon, 04/27/2015 - 13:56

The MMA Announces New Guidelines for Mobile Native Ad Formats to Help Bring Greater Efficiencies to Agencies and Marketers

Thu, 04/09/2015 - 16:58

Using Location for Audience Targeting | SEGMENTACIÓN DE AUDIENCIAS BASADAS EN LA GEOLOCALIZACIÓN

Tue, 03/31/2015 - 07:00

MMA Announces 39 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

Wed, 03/18/2015 - 13:01

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Fri, 03/13/2015 - 10:42

The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Fri, 03/13/2015 - 02:13

Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study

Fri, 03/06/2015 - 11:12

Mobile Marketing Growth in Latin America | EL CRECIMIENTO DEL MARKETING MÓVIL EN LATINOAMÉRICA

Thu, 02/26/2015 - 07:00

New MMA White Paper Reveals How Top Brands in Retail, Restaurants and Non-Profits Are Using Location Data for More Effective Audience Targeting

Mon, 02/09/2015 - 11:10

The Most Important Mobile Marketing Trends in 2015│El Programa de Educación de la MMA presenta las Tendencias más importantes del Marketing Móvil

Thu, 02/05/2015 - 07:00

MMA Announces New Chairman and Appointments to North American Board of Directors

Tue, 01/13/2015 - 08:30

MMA Appoints Two Industry Leaders to Key Membership Positions

Thu, 11/20/2014 - 09:48

MMA Announces Partnership with IAB Argentina │ ALIANZA ENTRE IAB ARGENTINA Y MMA

Mon, 10/13/2014 - 14:35

MMA Latam Announces A New Team in Argentina │ Nuevo equipo para la Mobile Marketing Association Latam

Wed, 10/01/2014 - 23:00

MMA Unveils 2014 Global Smarties™ Winners Honoring Exceptional Campaigns in Mobile Marketing

Tue, 09/30/2014 - 15:03

MMA Report Suggests Worldwide Mobile Ad Spend Could Reach $220 Billion

Mon, 09/29/2014 - 00:39

Big Mobile launches the next generation of high impact mobile ad formats.

Thu, 09/25/2014 - 07:00

MMA Launches First-Ever “Internet of Things” Incubation Council to Increase Education and Innovation Opportunities for Members

Wed, 09/03/2014 - 06:00

MMA EMEA Reveals the Shortlist for its 2014 Smarties™ Awards Recognising the Best in Mobile Marketing from Around the Region

Mon, 08/25/2014 - 07:44

MMA 2014 Regional Smarties Shortlist Announced for LATAM and North America

Fri, 08/15/2014 - 19:04

MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Tue, 08/12/2014 - 13:29

With The Support Of MMA Global, MMA China Finalizes Enhanced Mobile In App Ad Measurement Guidance

Tue, 08/05/2014 - 11:18

MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

Wed, 07/30/2014 - 16:36

MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing

Fri, 07/11/2014 - 17:53

Tremor Video and MMA Release Crème de la Crème: A Guide to Creating Successful Mobile Video Ads

Tue, 07/08/2014 - 16:31

Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders