Privacy
Privacy in the digital world is increasingly important, and even more so in mobile because of the unique 1:1 relationship between consumers and their mobile devices. The MMA supports the Digital Advertising Alliance (DAA) initiatives as well as the new efforts emanating from the Trustworthy Accountability Group (TAG). We are also keeping close tabs on the continuing impact of GDPR and emerging CCPA.
Working with MMA member the Future of Privacy Forum, we will be addressing what’s next after GDPR and the upcoming California Consumer Protection Act (CCPA), which took effect in Jan 2020.
