Global

Reveal Mobile, a leading innovator in monetizing location-based audience data, today announced it has been issued a U.S. patent for a groundbreaking technology that determines the specific location of a mobile device via beacon proximity activity while also predicting where the device is likely to appear next.

Gupta Replaces Dunkin’ Brands Veteran John Costello to Continue Marketer-Focused Mission

New York, US, 19 July 2017: Near, an Ambient Intelligence Platform, providing real-time information on places, people, and products, has announced its expansion in the US market with the opening of a New York office and the appointment of a General Manager for North America.

Partnering with WARC, MMA Launches Business Impact Index – and Business Impact Award -- to Identify, Rank and Award Agencies and Brands That Deliver the Highest Level of Campaign Impact

North America Smarties Launch, Plus New Awards for VR/AV and 360-Degree Video

JUICE Mobile & Factual extend partnership to launch Guaranteed Customer Targeting, providing enhanced targeting capabilities in premium environments to deliver on brand safety and transparency.

London, June 12th, 2017 – S4M (Success for Mobile), a mobile programmatic advertising company, recruits Nicolas Rieul as VP Strategy EMEA to join the team in its headquarters in Paris, France. He is a Board Member at the Mobile Marketing Association in France and IAB France.

New York, NY (May 17, 2017)

Kantar Millward Brown, a leading global research agency helping businesses grow strong brands, today announced a partnership with Cuebiq, the largest provider of accurate and precise location data in the U.S., to help marketers measure the offline ROI of their advertising.

Cuebiq Unveils Industry’s First Footfall Attribution Benchmarks for Nine Key Verticals

Report allows marketers to determine impact of digital campaigns on offline activities like in-store visits

New York, NY (June 6, 2017)