A market-sizing and benchmarking report from the MMA South Africa Retail Media Task Force and the Data + CX Think Tank (DATT), mapping South Africa's retail media market against global standards. It sizes the opportunity (SA retail media estimated at R9–12bn for 2025/26, growing at roughly 12% CAGR to 2030), benchmarks SA's ad spend share against the US and UK, and sets out the five growth drivers and six structural barriers shaping the market. Built with strategic partners MTN Ads, Rainmaker Media and Standard Bank.
A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today, from ad inventory and attribution windows to CPA, CPC and closed-loop measurement. Built for brands, retailers, agencies, media owners and technology partners, it establishes a shared vocabulary for planning, buying and measuring retail media in South Africa.
Half the planet already plays games. Most brands still show up for kickoff and miss the basket three days earlier.
The Modern Gaming Marketing Playbook rebuilds gaming strategy around six moves: Map the occasion window, mine first-party data for real segments, design experiences players choose to join, scale creative with AI, forge ecosystem alliances, and measure the whole circle, not just the funnel. Six MMA Academy webinars, one framework, built to run.
A commentary on the AI Adoption Study 25, examining why Türkiye leads the region in AI awareness yet a third of its marketing leaders report no clear vision or roadmap.
The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57% of organisations have reached advanced AI adoption, the real gap now lies in scaled integration, talent capability, and risk governance rather than access to tools. The report closes with practical implications to help marketers move from experimentation to disciplined, organisation-wide AI integration.
A practical guide packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.
Path to Gold: The SMARTIES India 2026 Entry Playbook is packed with jury tips, submission strategy, winner inspiration and global credentials - built to help you enter, compete and win.
Peak Season Playbook is a strategic retail media guide designed for Türkiye's unique calendar of overlapping demand moments, including Valentine's Day, Ramadan, Mother's Day, Back to School, and Legendary November. Each peak season is driven by different consumer motivations, purchase journeys, and measurement realities. Treating them all the same leads to inefficient spending and missed growth opportunities.
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.
