retail media | MMA / Marketing + Media Alliance

retail media

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Consumer Engagement
Data
Marketing Growth
Marketing Organization

Peak Season Playbook

Peak Season Playbook is a strategic retail media guide built for Türkiye's overlapping peak periods: Valentine's Day, Ramadan, Mother's Day, Back-to-City, and Legendary November. Each period carries distinct consumer behavior, a distinct funnel, and a distinct measurement reality. A one-size-fits-all approach burns budget fast.

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Middle East & Africa, Türkiye
Keywords: 
MMA MEA, Türkiye, playbook, 2026, retail media
Data
Marketing Growth
Marketing Organization
Shopper Marketing

Retail Media Measurement Made Easy: A Guide

Advancing Knowledge.

Empowering Our Community. Shaping the Future of Marketing.

As part of MMA Academy’s ongoing commitment to elevate the marketing and media ecosystem, we are proud to launch the

MMA Academy Whitepaper Series: A curated collection of expert contributions designed to foster shared learning, encourage dialogue, and advance industry-wide understanding of emerging opportunities and challenges.

Released: 
February, 2026
File Size: 
4.6 MB
Education Section: 
Guidelines, Research, Trends Reports
Region: 
Middle East & Africa, South Africa
Keywords: 
retail media, retail, measurement