Authored by Prabhvir Sahmey, Senior Director, Samsung Ads
In the land of a billion screens, streaming entertainment is a daily habit for India’s internet users. As our TVs become smarter, larger, offering better content, and hold a more central position in our households, Indians are recognising that connected TV (CTV) is the ultimate device for OTT viewing - as are advertisers.
Voice technologies are now becoming an integral part of our lives-be it gathering information through voice searches, streaming music, controlling smart home appliances, or making utility bill payments through voice commands. New-age technologies like Natural Language Understanding (NLU), conversational artificial intelligence (AI), and neural text-to-speech (TTS) have helped push voice tech to the next level.
The event was very insightful and well thought through on the current data concerns and what the future possibly holds. It was short and crisp, yet detailed with a perfect balance between research companies and advertisers. Looking forward to more insights like these.
