Metaverse as a concept was first introduced in science-fiction novel Snow Crash by Neal Stephenson in 1992, which showcased a Digital / Virtual World. Within a decade of the Novel's launch, the first Virtual Reality World by the name Second Life was launched, which allowed users to create their avatars and live in this virtual world. Similarly, Virtual Reality Headsets / Augmented Reality Glasses are not something new and have been available in the market from quite some time now. So now the question is why this sudden buzz around Metaverse?
Has been the most interesting forum and partnership with MMA for the last couple of years. Wishing you all the best!
As per the new role, Edo Fernando will be responsible for the strategic growth of Xapads Media in the country while further strengthening the local team, partnerships, and innovation in the sector.
MMA Impact India is part of a global series that MMA hosts across markets bringing the ecosystem of publishers, agencies, marketers and tech enablers under one roof to accelerate modern marketing practices, discuss and learn upcoming trends and challenges in modern marketing. It is held across 42 countries and has become a signature property that is poised to shape the future of modern marketing.
