In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.
The sale of Apple Airpods alone generated a revenue of over 23 Billion Dollars - that’s more than Twitter & Spotify's revenue combined, and hearables as a category in India grew at over 400% YoY according to IDC.
Good to connect with everyone in the group. Look forward to sharing thoughts and ways to collaborate.
