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Global

MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business Models

Marc Speichert, global Chief Digital Officer at GSK Consumer Healthcare, will chair the board; inaugural project partners with Oxford University and General Assembly to define role of CDO 

News Type: 
MMA Press Release

Summary Session - The Great Debate Full Transcript

Released: 
February, 2021
Region: 
Global

Data Sharing for Attribution in the age of MTA, GDPR, and Walled Gardens

Obtaining proper data to execute MTA can be challenging. This report will walk you through the data sharing landscape and share workarounds to help overcome challenges to reach your full potential of your MTA analytics.

DoubleVerify Pte Ltd (India)

MMA EMEA Video Podcast “There is no new normal”: Adapting Marketing to your Customer’s Digital Demographics and Real-World Proximity to your Brand

Thursday, February 18, 2021 - 6:30am to 7:30am CET

The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies. 

How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better? 

Region: 
Europe, DACH, Global
Speakers: 
Marco Kloots
CEO & Founder
PLATFORM161 - now part of the Verve Group
Mazen N. Mroueh
Head of Performance Product and Operations
Publicis Media
Moderator: 
Peggy Anne Salz
Chief Content Officer
Mobilegroove
Watch the Webinar:
Resource

Publisher Data Sharing Grid

Interactive grid allowing you to select, compare, and contrast data sharing practices of top publishers, breaking them down channel-by-channel, providing key information at a glance.
Resource

MTA Data Acquisition RFI Template

Members-only template designed to designed to assist marketers with evaluating and securing high-quality data for attribution efforts. It aims to help get answers to crucial questions regarding data aggregators, internal data sources, MTA providers, and DMPs.
Research

State of Attribution: Annual Benchmark Report

As the industry leader in attribution research, the MMA is pleased to share our comprehensive annual benchmark studies tracking the latest trends in attribution.
Resource

The Persuadables: How Advertisers can Use the Principles of Recency and Ad Spend Level to Significantly Improve ROAS

Research testing the principle of recency, indicating that digital advertising is most effective right before a consumer is about to buy a product.
Study

Marketer Research Study: Marketing Productivity Assessment Attitudes

As the industry leader in multi-touch attribution (MTA) research, the MMA is pleased to offer members access to our initial comprehensive research study revealing important insights into MTA’s landscape, adoption, and use. To give your organization key into MTA across industries, download the study here.

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