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Global

The Great Identifier Debates

Tuesday, March 9, 2021 - 11:00am to 11:45am EST

The MMA, in collaboration with Neustar, have released a brand new marketing growth strategy dubbed Outcome-Based Marketing 2.0 (OBM2). This framework outperformed traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS). OBM2 represents a major step forward in validating how marketing organizations can achieve profitable growth through responsive audiences for their respective brands in today’s rapidly changing marketing world.

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Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
VP, The Knowledge Lab
TransUnion
SVP – Head of Industry Research
MMA
VP of Data Science
TransUnion
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AB InBev

Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified in respective categories.

REDWOOD CITY, CALIF. (PRWEB) JANUARY 12, 2021

Submitter's Company: 
Neutronian
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MMA Global unveils strategy that shows by targeting the “movable middles” marketers can attract more non-buyers, while increasing penetration across all brand buying groups

NEW YORK, January 12, 2021MMA Global, the association devoted to architecting the future of marketing for CMOs, today introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).

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Wednesday, January 20, 2021 - 7:30am to 8:30am GMT

Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.

We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.

Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.

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The MMA is the only global trade association that brings together the entire ecosystem of marketers, tech providers, sellers and agencies with representation and engagement from the highest levels, proven by our Board of Directors.

Released: 
January, 2021
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496 KB
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Wednesday, January 13, 2021 - 7:00am to 8:00am GMT

What the audio streaming revolution means for marketers!

Consumers around the world are cutting the cord to cable TV and migrating their viewing and spending habits to Connected TV. Sitting at the convergence of TV and mobile phones, CTVs offer an app ecosystem similar to those on mobile — meaning consumers can watch shows, play games, learn a new language, listen to music or stream their favourite exercise classes from their television.

More than half of brands moving budgets to connected TV at the expense of other media.

Speakers: 
Managing Director EMEA
MMA
Chief Content Officer
Mobilegroove
Director of Connected TV & New Channels
Adjust
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Wednesday, May 19, 2021 - 11:00am to 11:45am EDT

This debate will include six CMO panelists, each in support of one of the presented marketing growth frameworks. The CMOs will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework from an executive perspective. This will be an exclusive, invite only event to gain perspective from top leaders in marketing.

Region: 
Speakers: 
President and Chief Executive Officer
The Jim Stengel Company, LLC
SVP & Chief Marketing Officer
General Motors
Former SVP, Enterprise Media Executive
Bank of America
President, Diageo Beer Company, USA
Diageo Beer
Former Chief Marketing Officer
Zillow
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Wednesday, March 31, 2021 - 11:00am to 12:00pm EDT

This debate will include five marketer panelists, each in support of one of the presented marketing growth frameworks. The marketers will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework. The marketers will provide case study or anecdotal examples, helping to reveal considerations in choosing a model to best fits any given business.

Region: 
Speakers: 
Media Director, Kroger
MMA Media & Data Board Chair
VP, Consumer Planning
Diageo
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