Global

Series of MATT working group sessions aiming to address some of the biggest data challenges, not only with MTA, but all data-driven marketing efforts

Exclusive MATT member session on the new Movable Middles Growth Framework (MMGF) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.

Step-by-step guide to launch a successful MTA initiative, from inception through full deployment. Determine at what stage your organization is currently within the journey to access specific acceleration tools most relevant to you.

A concise reference tool that visualizes all the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution.

A members-only comprehensive planning manual designed to help marketers secure, organize, and manage quality data.

A tool for marketers to determine their organization’s data readiness for employing MTA, discussing specific linking strategies, value of Unified IDs, and more. It also includes a workbook, allowing marketers to examine how their own data can be used in MTA.

A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.