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MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit

July 15th, 2021, New York, New York: MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced the final agenda and speakers for its 11th annual CEO & CMO Summit. Highlighting this year’s summit is a keynote interview with Twitter CEO and Co-Founder, Jack Dorsey, and NBCUniversal’s Chairman, Global Advertising and Client Partnerships, Linda Yaccarino. The two will open the summit with a conversation on the current confluence of tech, humanity and philanthropy, and what’s driving innovation today.

News Type: 
MMA Press Release
India: Leveraging Consumer Data for Marketing: Insights from our survey of over 150 marketers

India: Leveraging Consumer Data for Marketing: Insights from our survey of over 150 marketers

Aug 5, 2021 · APAC

Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.

MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.

Key insights :

Watch Now
Anjali Madan Sujit Ganguli Divya Dixit +4

Kantar Argentina

MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk

Companies will direct three separate institutes that address key areas of data and marketing in an unrivaled partnership with senior marketers

News Type: 
MMA Press Release

BluCora

Resource

Download the SMARTIES India Brochure

SMARTIES India Brochure 2021

Released: 
June, 2021
Region: 
Global

Become your customer’s best friend with conversational commerce

June 29, 2021

The concept of selling through conversation is nothing new. It’s probably one of the oldest forms of commerce in the world. But in a 2015 post on Medium, hashtag inventor Chris Messina was the first person to use Conversational Commerce to mean eCommerce by way of a text chat.

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