Voice is the interface of the future and as marketers, we cannot afford to miss the opportunity it creates. But the question that still haunts every marketer is “How do we incorporate Voice as a default marketing strategy going forward?” In this webinar learn more about how to leverage Voice Technology from best in class in the Industry and seek curated rich insights from the Voice Playbook being unveiled.
The pandemic has dramatically increased the number of video streaming households, and in a down marketplace in 2020, OTT was the only category that experienced double digit growth in ad revenue. As marketers increase their OTT budgets to reach a large, engaged audience, they also need to accelerate their creative performance to drive measurable consumer actions.
Join IBM as they discuss how advanced creative technologies and AI can help solve the obstacles marketers face in the OTT landscape and maximize video campaign outcomes. You will learn:
Fabrick™ — Neustar's identity-based customer cloud — powers data management, media activation, and marketing analytics without a reliance on cookies or mobile ad IDs. Brands, publishers and platforms can leverage our innovations in identity-powered media and measurement to drive better marketing outcomes and competitive advantage in a post device-ID future.
Merkury enables marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and valuable interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.
For the first time, LiveRamp will publicly announce the release of its new customer identity technology. The solution will provide a data-agnostic strategy as the industry evolves—allowing marketers and the agencies they work with to connect, control, and activate customer data in an easy, effective and safe way.
