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The Value of Blended In-Game Advertising in a Privacy-First World

April 12, 2021

In January 2020, Google announced that it was planning to phase out third-party cookies within two years and would comply with Apple’s significant changes to IDFA in early 2021, and the digital marketing world shook. By 2022, all major browsers -- Chrome, Firefox and Safari -- will have blocked the collection of third-party data via cookies, and digital marketers and advertisers will need to utilize other methods of data collection to target their audiences and personalize their content.

CMO Debate Panel

This debate will include CMO panelists, each in support of one of the presented marketing growth frameworks. The CMOs will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework from an executive perspective.
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Audio/Voice

The Voice Playbook 2021

MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:

Key Takeaways:

Released: 
April, 2021
Education Section: 
Best Practices
Region: 
APAC, India, Global
News

How P&G and Lush pursue brand activism with authenticity

Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)

MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges 

MMA Global, the association devoted to architecting the future of marketing for CMOs, today published the findings of research that assessed the maturity of consumer data in organizations.

News Type: 
MMA Press Release

Consumer Data in Marketing: Benchmarking survey and maturity analysis for the MMA in partnership with EY

In partnership with:
Released: 
April, 2021
File Size: 
2.9 MB
Region: 
Global

Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect

In June of 2020, Apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track.

Read the Press Release: 
AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data
Released: 
March, 2021
Education Section: 
Research
Region: 
Global

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