Global | Page 104 | MMA / Marketing + Media Alliance

Global

Place is the key growth driver of the 4 P’s in the digital world

Thursday, November 18, 2021 - 5:00am to 6:00am CET

Our panel of marketing experts discusses the growth framework of Dr. Dominique Hanssens. He espouses the belief that distribution is arguably the most powerful driver of growth. And newer methods of distribution in the digital age, that are low cost, can impact financial results as a means to better business performance. Speakers to be announced soon.
Region: 
Global
Speakers: 
Steffen Maschke
Head of Marketplace / Partner Program
Douglas
Steven Mattwig
Managing Director
Parfümerie Akzente
Moderator: 
Peggy Anne Salz
Chief Content Officer
Mobilegroove
Webinar Sponsor:
Watch the Webinar:

National Football League (NFL)

Event

Find out more about the SMARTIES Awards Celebration of Talent, November 10

Event

Celebrate with us - SMARTIES Brasil Awards Celebration of Talent

October 29, 2025 | Transamerica Expo Center, São Paulo

Nabd Launches Financial Markets Data and News Section

Dubai, United Arab Emirates, Sunday May 2, 2021 | Nabd, the largest personalized Arabic news app and platform, has launched a new section giving business users access to local, regional, and international financial markets data and up-to-the-minute economic news and information, in Arabic language.

Submitter's Company: 
Nabd
Member Mention: 
Nabd
News Type: 
Member Press Release
Attribution

Infographic - Personal Data, Privacy & Smartphones: The Marketer / Consumer Disconnect

In March 2021, the MMA conducted a study to gain insight into how marketers, agency executives and media sellers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.

Released: 
April, 2021
Education Section: 
Educational Documents, Research
Region: 
Global
Presentation

Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect

Education for consumers presents new opportunities for brands
In partnership with AppsFlyer, the MMA conducted research with marketers and consumers about the implication of these changes. The insights generated include how marketers and app developers are thinking about, planning for and changing operationally for the new world of privacy and data limitations. Additionally, we analyzed how consumers are thinking about data privacy in light of the Apple iOS 14 update to a full opt in system for data usage, which other companies are likely to follow.
Event

View Highlights from MATT Unplugged Virtual: The Future of Marketing Attribution

Highlighting the strategies and tactics that help marketers connect their efforts to actual business outcomes.
Series

The Great Identifiers Debates

Marketing has an identity crisis. Through this series, the MMA has brought together more than 30 industry experts to debate the most effective strategies to roadmap the future of identity.

How SMS can power your multichannel marketing strategy

April 27, 2021

Back in the day, SMS was one of the precursors of digital marketing, and maintained its stronghold over many years. Today, it has entered a new stage of development, opening up exciting new possibilities for brands when combined with other communication channels.

In a world of endless information flows, multichannel marketing offers marketers the best opportunities to engage with their audience and increase brand awareness. As the pandemic has shown, if a brand wants to adapt to a new reality, it must use its digital communication channels to the fullest.

Pages