Global | Page 101 | MMA / Marketing + Media Alliance

Global

Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards

Ally Financial and Mediacom’s Animal Crossing wins Best in Show for SMARTIES X and Ad Council, Brady, and McKinney’s “End Family Fire - No Extra Life” Campaign wins North America Best in Show

“The work submitted this year represented an abundance of ingenuity, empathy and innovation, demonstrating how brands have reimagined how to best engage today’s consumers” according to Greg Stuart, CEO of MMA Global

News Type: 
MMA Press Release

XYZ Corporation

MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues Record Growth, Welcomes 12 New Board Members and 150 New Members in 2021

The association’s Global Board now features over 20 CMOs from the world’s top companies — including AT&T, Best Buy and Salesforce — to assist in its mission of confronting and resolving the most complex challenges for marketers

News Type: 
MMA Press Release

Ogury launches Header Ad, an elegant and non-intrusive mobile format

London, November 4, 2021. Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. Ogury’s new ad format is mobile-native, and blends unobtrusively with the header of the mobile website page. This enables marketers to engage users without disrupting their content consumption.

Submitter's Company: 
Ogury
News Type: 
Member Press Release

Xapads Media Private Limited

Brand Safety

India Brand Safety Report 2021

Brand safety is in a nascent stage in India with limited awareness and very few brand custodians taking it seriously. The present brand safety guidelines are not aligned with the changing business needs where digital takes the centre stage. Brands will need to revisit their guidelines with a digital first approach. With Brand infringement increasingly becoming a gateway to brand safety issues, it cannot be ignored.There is a definite need to formalise a structured and purpose driven knowledge repository around brand safety in India.

Released: 
October, 2021
Education Section: 
Best Practices, Guidelines, Perspectives
Region: 
APAC, India, Global

Prioritizing Privacy: Perspectives from across the Industry

Nov 18

AI
Consumer Engagement
Data
Privacy
Programmatic
Shopper Marketing

As digital adoption accelerates, building and maintaining trust in the digital economy via a commitment to safety, security and privacy is essential to preserve the free and open internet and for users to access information and opportunity, and businesses to connect with people interested in what they have to offer.

Region: 
APAC, India, Global
Speakers: 
Vandana Chamaria
Head of Ads, Brand & Reputation Marketing
Google India
Monisha Varadan
Head of Chrome, Web and Core Partnerships, APAC
Google
Kawaljit Singh Bedi
Chief Technology and Product Officer
NDTV Group
Smita Salgaonkar
Country Manager
Media.Monks
Rohit Tikmany
SVP & Head of Product & Growth (Digital Ventures)
Viacom18 Media Private Limited
Moneka Khurana
Country Head & BOD Member
MMA Global India
Webinar Sponsor:

Pages