The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia.
Xapads Media, one of the leading programmatic Adtech platforms, announced the appointment of Gagan Uppal as the country head for the MENA region to give them a local leadership boost in the region. Xapads Media with the onboarding of Gagan, will now focus on its strategic growth strengthening the local team, partnerships, and innovation in the MENA region.
The list of issues impacting advertisers right now is ever-expanding; from the fragmented world of emerging channels and endless shoppable touchpoints, through to inflation and global macro-forces affecting consumer confidence. Competition for attention is fiercer than ever. And key to an effective omnichannel strategy is translating the plethora of data available into actionable insights. Because data-driven marketing has never been more important for brands to gain share.
