Global

Members Only

Attribution

Marketing Attribution Think Tank (MATT) Q1 Member Meeting - Presentation Deck

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Released:

March, 2022

Region:

Global

Demystifying Brand Safety - Its Importance in Today's Evolving Ecosystem

Mar 30, 2022 · APAC

In today’s fast-paced and ever-evolving digital environment, it is crucial to ensure a transparent and quality environment for media buying in order to drive effective media outcomes. Rather than just focusing on campaign metrics such as reach or conversions, brands and advertisers are placing further importance on where their ads are appearing. Therefore, they need to be armed with tools and best practices to ensure they are protected against content that may damage their reputation.

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Report

Changes Are Coming. Are Marketers Ready?

New insights reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape

Marketer Benchmark Study on Growth

Research to understand and track marketer’s understanding and application of growth frameworks

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Content Marketing

Marketer Benchmark Study on Growth 2022

As part of the MMA’s Great Marketing Growth Debate, this research was launched to understand marketers’ application of the leading marketing growth frameworks presented as part of the series. Through this study, we aimed to explore two important questions: