App usage habits and trends saw a drastic change during 2020 as people all around the world turned towards mobile for entertainment, daily tasks and necessity during lockdowns. Within the APAC region, it wasn’t just the number of sessions and installs that increased drastically - the time users spent in-app, the number of sessions they had per day, and the length of the average session also grew.
July 15th, 2021, New York, New York: MMA Global, the industry organization dedicated to architecting the future of marketing for CMOs, today announced the final agenda and speakers for its 11th annual CEO & CMO Summit. Highlighting this year’s summit is a keynote interview with Twitter CEO and Co-Founder, Jack Dorsey, and NBCUniversal’s Chairman, Global Advertising and Client Partnerships, Linda Yaccarino. The two will open the summit with a conversation on the current confluence of tech, humanity and philanthropy, and what’s driving innovation today.
Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.
MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.
