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This implementation playbook contains step-by-step instructions for marketers to implement the Movable Middles Growth Framework (MMGF) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

Released: 
August, 2021
File Size: 
8.5 MB
Region: 
Resource
Use promo code MMABrandSafety for a 25% discount on individual certification. Become recognized as a Brand Safety Officer.
MMA and Brand Safety Institute have partnered to increase the digital advertising industry’s expertise in the rapidly changing field of brand safety through research, education, and certification. Join one of our programs and receive: <ul> <li>Corporate recognition as leaders in brand safety and having a Brand Safe Workforce</li> <li>Customized industry-leading learning for individuals based on their role</li> <li>Access to brand safety resources such as policies, processes, templates, etc.</li> </ul>
Event
Leading Marketers to Brand Safety Excellence

Tuesday, September 14, 2021 - 6:30am IST

MMA has partnered with GroupM and Amazon Advertising to co-author an industry whitepaper for offering a collective view on how industry should approach the festive season this year and recommendations on winning in the upcoming festive season.

This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following :-

Region: 
Speakers: 
Chief Strategy Officer, WPP India & President
GroupM South Asia
Chief Digital & Data Officer
L’Oréal India
MMA India Board Member; Vice President & GM, Flipkart Ads
Flipkart Ads
Chief Marketing Officer
Diageo
Country Head & BOD Member
MMA Global India
Webinar Partner:
Watch the Webinar:

Flipkart in collaboration with Bain & Company in its annual report on “How India Shops Online 2021” brings a post-pandemic view of online shopping in India with an in-depth analysis of changing online shopping patterns of Indian consumers.

Released: 
August, 2021
Region: 

Activision Blizzard Inc

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
Released: 
August, 2021
Region: 

Thursday, August 12, 2021 - 11:00am to 12:00pm EDT

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Founder & Principal Marketing Strategist
Gram Interactive
Webinar Sponsor:
Watch the Webinar:

Tuesday, October 19, 2021 - 7:30am to 8:30am BST

Marketers are in a unique moment of time, with yesterday’s challenges becoming today’s opportunities. Whether improved transparency, frameworks to protect consumer and brand interests, or initiatives to support quality content, brands have an important role to play in creating and driving forward positive change.
But while we might agree on the destination, questions over how to get there remain: this session will tackle three key ones:
What practical steps could, and should, be taken to help build trust in our industry?

Region: 
Speakers: 
Former VP Global Media Europe & Americas
Unilever
Former SVP EMEA
The Trade Desk
Brand and Marketing Director
TSB
Moderator: 
Managing Director EMEA
MMA
Webinar Partner:
Watch the Webinar:

Tuesday, August 24, 2021 - 2:00am to 3:00am SGT

Culture Group and MMA present Enter The Metaverse: Virtual Worlds, Real Value - a webinar on the future of community attention, culture, and commerce. This webinar is being presented as part of MMA’s mission to #SHAPETHEFUTURE of marketing.

Bringing together marketers, technologists and creators, the session highlights how the convergence of gaming, blockchain and social engagement present a new future for brands and consumers to engage in virtual environments enabled by Web3.

Region: 
Speakers: 
VP, Global Media, APAC & Africa
Unilever
CEO
ESHAP
Business Director ASEAN & India
Epic Games
Co-Founder
Potion Projects
Founder
RTFKT Studios
Head of Asia Operations
Genies
Global Head of Technology & Innovation
Anheuser-Busch InBev
Moderator: 
Founder & President
Culture Group
Webinar Partner:
Watch the Webinar:

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