The Modern Marketers Guide to Leveraging Data & MarTech is an insight-packed, action-oriented playbook - An initiative by the MMA India AMMP community represented by the MarTech & Data council.
This second edition focuses on why Data and MarTech need to be looked at from the same lens to ensure that together they create great business impact.
Marketing leaders have different opinions on the best frameworks that drive growth according to a new study from MMA Global. Join the debate and hear from CMOs of CVS Health, Campbell's and Reckitt.
MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times.
