New York and Paris, September 21st. Ogury, the Personified Advertising company, recently announced that it has donated more than $1 million in U.S. dollars of advertising space to non-profit organizations so far this year. Following a first quarter launch, the company supported several charities to acquire premium inventory on its new mobile web offering on top of its exclusive brand demand.
Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”
This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?
Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC
There’s no doubting that marketing has never been more exciting or more challenging:
Tuesday, September 28, 2021 - 7:30am to 8:30am BST
Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”
This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?
Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC
There’s no doubting that marketing has never been more exciting or more challenging:
Tuesday, September 28, 2021 - 6:30am to 7:30am IST
Celebrating the most impactful festive experiences on Snapchat across Gen Z and Millennials
This festive season is a time for Snapchatters to connect and celebrate, and brands have an opportunity to win the season at every magical moment of the Snapchat Celebration Cycle. Join us in collaboration with MMA, as we discuss the ways your brand can shine during the festive season, behavioural sentiment to shopping trends, and in-app content consumption. It’s time to win this festive season in India with Snapchat!
Consumer journeys are becoming more complex and non-linear, and the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies in order to be successful.
MMA India has co-authored an exclusive playbook with GroupM and Amazon Advertising on “Decoding Consumer behaviour for Winning the 2021 Festive season”.
This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:
After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.
The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.
London, September 6th.Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as Chief Publisher Sales Officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international Publishing team and influencing Publisher’s product development.
