Tuesday, November 2, 2021 - 11:00am to 11:45am EDT
How to Drive Ad Success in our New Attention Economy
Whether we like it or not, we are living in the “Attention Economy” - with 90% of Americans online and most of us glued to our phones, brands must increasingly fight for user attention in a saturated marketplace. How can marketers produce effective ads to drive sales? It’s true that high-impact media formats can increase attention and brand recall, but how do we take this to the next level? And what does that look like?
The Influential Marketer and Industry Leader is One of Many Upcoming Talent and Board Additions as Part of a Broader Effort to Further Power MMA’s Mission to “Architect the Future of Marketing”
Lou Paskalis, former Senior Vice President, Customer Engagement and Media Investment at Bank of America, has joined MMA Global as President and Chief Operating Officer, reporting to CEO Greg Stuart.
Modern Marketing Leaders Compete for Prestigious Awards Honoring Innovation, Creativity and Success
New York – September 30, 2021 – Celebrating the talented teams who are leveraging the power of modern marketing to create innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2021 SMARTIES X and North America Awards.
Thursday, November 18, 2021 - 11:00am to 12:00pm EST
The digital experience and digital advertising are getting a complete overhaul because of different expectations about privacy and regulations like GDPR in Europe and CCPA in California. What used to seem like the wild, wild, west of the internet, is now being met with regulations that are making brands rethink how they value, collect and handle consumer data.
Wednesday, November 3, 2021 - 11:00am to 12:00pm EDT
For the past decade, direct response marketers have used multiple data sources, such as cookies and mobile device IDs, to measure advertising results. Now, access to this data is declining – and with it, the efficacy of measurement systems such as channel-level reporting and cross-channel attribution tools. Today’s marketers are required to make fast, frequent optimizations based on granular data feeds need to future-proof their measurement strategy.
Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. Today, more than two in three marketers are incorporating a mobile-first approach in their marketing. As smartphone technology becomes more and more sophisticated, marketing professionals have needed to increase both investment and focus on improving digital and mobile competences.
