Use the Guide as a resource to help you create a brand safety and suitability strategy for your organization. If your organization already has a brand safety and suitability strategy, consult the Guide for insight to help you improve and augment it going forward. Use it to spark new ideas to help you remain informed and proactive, and continue to iteratively build on best practices in a changing landscape.
Congratulations and well done to this year’s MMA SA SMARTIES 21’ Phase 2 Shortlisted Campaigns, we received over 200 submissions this year, all of them such good quality.
Customers are the lifeblood of every business and their expectations of how Businesses should engage them is to deliver an “experience” not just a “transaction” - as they expect Businesses to know them, be aware of their user journey, reach them via their preferred channels and even predict their wants through accurate recommendations. Yes, the skills required for every marketer now go beyond just “selling” but include customer success, digital transformation expert, data analyst and much more.
