The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
The Modern Marketing Reckoner 2025 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, …
Kickstart your journey to eCommerce excellence with the 'D2C Advantage X Toolkit' report, a collaborative effort by MMA Global India & Publicis…
In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic…
In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize…
The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk…
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