Global

LOGAN Y M&C SAATCHI SE UNEN PARA LANZAR SUPER SMALL DATA EN ESPAÑA

La plataforma de "People Intelligence"de LOGAN se suma a los servicios de consultoria estratégica de M&C SAATCHI, la agencia independiente mas grande del mundo, y juntos lanzan Super Small Data en el mercado español.

Submitter's Company:

LOGAN

Content Tags (Deprecated):

big data

Effective Mobile Marketing

data driven marketing

News Type:

Member Press Release

Contextual Relevance is Important to Indonesian and APAC Consumers According to the Power of Context Research by IAS

INDONESIA, March 4, 2021 -- Integral Ad Science (IAS), a global leader in digital ad verification, today released a new research study, The Power of Context in APAC, surveying over 2,000 consumers in Singapore, Indonesia, Australia, and Japan. This report from IAS explores how context influences consumers’ perception of ads and brands.

Based on its latest study, IAS uncovered the following:

Submitter's Company:

News Type:

Member Press Release

Download the 2021 Official SMARTIES Submission Guide

The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of modern marketing to reach and engage with consumers in all marketing channels. Gain recognition worldwide and be counted amongst the best in the modern marketing community. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards. You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories.

Released:

March, 2021

File Size:

1.1 MB

Region:

Global

MediaMath Identity Playbook

Released in July 2020, MediaMath’s whitepaper Preparing for a Post-Third-Party Cookie World: Identity & the Future of Online Advertising explains how identity works today so brands can be informed for tomorrow. The premise for the paper stems from a societal need for a thriving open ad-supported Web where publishers, brands and people all benefit from value exchange. We shared tips on what marketers can do today in order to not only prepare for future standards, but how they can help design a better ecosystem—one in which consumers continue to get the content they love while feeling certain that their data privacy is respected.

We are pleased to follow up to our “Identity 101” with this playbook, your guide on the available options that will empower you to take advantage of first-party identity, so that you can play a role in the mission to usher in a better ecosystem for brands, publishers and consumers.

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email [email protected].

PDF(s):

mediamath-identity-playbook-2021-final_tm_1.pdf

Content Tags (Deprecated):

data

The Great Debates: Marketer Debate Panel

Wednesday, March 31, 2021 - 11:00am to 12:00pm EDT

This debate will include marketer panelists, each in support of one of the presented marketing growth frameworks. The marketers will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework. The marketers will provide case study or anecdotal examples, helping to reveal considerations in choosing a model to best fits any given business.

Region:

Global

Speakers:

Kay Vizon

Media Director, Kroger

MMA Media & Data Board Chair

Jason Chebib

VP, Consumer Planning

Diageo

Edward Drake

Senior Vice President Marketing Data Strategy; Analytics, Modeling & Insights

Bank of America

Neil Hoyne

Chief Measurement Strategist

Google

Moderator:

Joanna O’Connell

Chief Intelligence Officer

Omnicom Media Group

Marc Vermut

VP, The Knowledge Lab

TransUnion

mma-webinars-20221014.jpg

Watch the Webinar:

Hinge

FCC Confirms Service Provider Safe Harbor for Protecting U.S. Consumers and Businesses from One-Ring “Wangiri” Robocall Scams

-What’s the News: Under an FCC Report and Order effective Feb. 12, 2021, U.S. service providers may block calls from telephone numbers that are highly likely to be associated with one-ring robocall scams as long as they use reasonable analytics in deciding which telephone numbers to block. In this scam, consumers and businesses are charged a high fee after returning a call they received from a premium-rate or offshore number that lasted only one ring. -Why It Matters: iconectiv TruNumber Protect gives service providers a cost-effective way to proactively protect their customers by providing essential information for accurately targeting the originators of one-ring and other robocalling scams. -How It Works: TruNumber Protect is a comprehensive database of high-risk and unallocated number ranges worldwide, including the premium-rate numbers that one-ring scams use. This information helps service providers accurately identify and block fraudulent calls before they reach customers. -Who’s It for: Any service provider based in the U.S., as well as worldwide.

News Type:

Member Press Release

Webinar One Sheet

Released:

February, 2021

Region:

Global

MMA Custom Virtual Experiences

Our virtual experiential engagement partnership program offers you the perfect opportunity to host your presentation along with an interactive custom experience for your attendees! Our MMA team will coordinate all of the details - making this the perfect turnkey way to connect with new prospects and educate attendees about your products and services!

The anticipation will begin prior to the event date, as each attendee will receive a custom box delivered to their home with all the necessary materials to participate in your chosen sponsored experience.

Released:

February, 2021

Region:

Global