Part of the MMA’s CEO CMO Summit, this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from a teaching perspective.
2020 was a banner year for the gaming industry. Animal Crossing Islands became the most popular vacation destination and the famous Cyberpunk 2077 finally went live. Even more exciting, not one, not two, but three highly anticipated devices were released: Nintendo Switch, Sony PS5 and Xbox X. The PS5 launched in mid-November and, in its first two weeks, became the biggest console release in history!
The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
