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Global

-What’s the News: Under an FCC Report and Order effective Feb. 12, 2021, U.S. service providers may block calls from telephone numbers that are highly likely to be associated with one-ring robocall scams as long as they use reasonable analytics in deciding which telephone numbers to block. In this scam, consumers and businesses are charged a high fee after returning a call they received from a premium-rate or offshore number that lasted only one ring. -Why It Matters: iconectiv TruNumber Protect gives service providers a cost-effective way to proactively protect their customers by providing essential information for accurately targeting the originators of one-ring and other robocalling scams. -How It Works: TruNumber Protect is a comprehensive database of high-risk and unallocated number ranges worldwide, including the premium-rate numbers that one-ring scams use. This information helps service providers accurately identify and block fraudulent calls before they reach customers. -Who’s It for: Any service provider based in the U.S., as well as worldwide.
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February, 2021
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Our virtual experiential engagement partnership program offers you the perfect opportunity to host your presentation along with an interactive custom experience for your attendees! Our MMA team will coordinate all of the details - making this the perfect turnkey way to connect with new prospects and educate attendees about your products and services!

The anticipation will begin prior to the event date, as each attendee will receive a custom box delivered to their home with all the necessary materials to participate in your chosen sponsored experience.

Released: 
February, 2021
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ICICI Bank Ltd.

Released: 
February, 2021
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Released: 
February, 2021
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Series
Series of MATT working group sessions aiming to address some of the biggest data challenges, not only with MTA, but all data-driven marketing efforts
Webinar
Exclusive MATT member session on the new Movable Middles Growth Framework (MMGF) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.

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