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Global

Wednesday, January 20, 2021 - 7:30am to 8:30am GMT

Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming.

We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming.

Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time.

Region: 
Speakers: 
Head of Digital Marketing
CAMELOT
Client Partner Global
Dentsu
Digital & Mobile Lead
Mindshare
Managing Director EMEA
MMA
Junior Insights Writer
Global Web Index
Director, Brand Safety and Digital Risk EMEA
GroupM
Former President
Magna
Client Partner Global
Dentsu
Account Manager (Media)
Global Web Index
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Country Manager UK
AdColony
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Wednesday, November 25, 2020 - 7:30am to 8:30am GMT

Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming. We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming. Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time. We will discuss how mobile gaming is offeri

Resource
A detailed framework of six values and 90 capabilities for success
Resource
A framework for determining your marketing value proposition.

Zeotap, a Customer Intelligence Platform (CIP) that helps brands better understand their customers and predict behaviors, announced today it has raised an $18.5 million extension to its Series C funding round from data-driven venture capital firm SignalFire.

SMARTIES X Best in Show Awarded to Johnnie Walker and What’s Your Problem Brand Solutions for “The World’s Most Travelled Billboard and Preparation H and Revolution Digital for “Preparation H “Back There Care” Campaign wins North America Best in Show

Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement

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