Gen Z is part of the largest generation globally and as fairly new consumers with increased buying power and influence, companies have the opportunity to earn their loyalty in a way that resonates with this mobile-native generation. Hear Skye Featherstone, Product Marketing Manager, Direct Response, at Snap, Inc, and Amir Ghodrati, Director of Market Insights at App Annie, discuss the latest insights on Gen Z across categories and markets, learn what these apps have done to achieve success and what makes Gen Z different from previous generations.
Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.
MMA India, in association with mFilterIt, has published the Ad Fraud Elimination Guidelines recommending best practices to combat the challenge through collaborative endeavours of advertisers, agencies and the publishers.
This approach recommends, for the first time ever, how advertisers, agencies and publishers can collaboratively work together, implementing best practices, to combat ad-fraud collectively and holistically. Only then a trust can be ensured throughout the value chain building an effective, RoI driven, and synergetic digital advertising ecosystem.
