The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable …
Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses…
In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the …
Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the ma…
Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in…
As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly.…
The Marketing AI Implementation Checklist is a comprehensive guide for responsibly integrating AI into marketing strategies. It covers 13 key areas,…
The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk…
We are on the cusp of a creative revolution. Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision…
Subscribe, listen, read & share today. Get our best content delivered to your inbox. Reduce the white noise but keep up to date on the latest in Marketing transformation.