The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches …
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable …
In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize…
Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the …
Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the ma…
Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in…
The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses…
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and…
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