Global | Page 123 | MMA / Marketing + Media Alliance

Global

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Members Only

Monday, October 26, 2020 - 12:00pm to 12:45pm EDT

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

Region: 
Speakers: 
CEO
Marketing + Media Alliance (MMA)
SVP, Membership & Business Operations
MMA Global
Members Only & Hosted By
Members: Log in to watch the Webinar:
Members Only

Friday, October 23, 2020 - 12:00pm to 12:45pm EDT

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

Region: 
Speakers: 
CEO
Marketing + Media Alliance (MMA)
SVP, Membership & Business Operations
MMA Global
Members Only & Hosted By
Members: Log in to watch the Webinar:
Members Only

Wednesday, October 21, 2020 - 12:00pm to 12:45pm EDT

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide. 

Region: 
Speakers: 
CEO
Marketing + Media Alliance (MMA)
SVP, Membership & Business Operations
MMA Global
Members Only & Hosted By
Members: Log in to watch the Webinar:

Indonesia, JAKARTA, Sep 28, 2020 -- Integral Ad Science (IAS), the global leader in digital ad verification, today announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as Sales Director to lead the business operations in Indonesia. Arfitrianto will be based in Jakarta and will report to Laura Quigley, SVP APAC, IAS

Wednesday, October 28, 2020 - 2:00pm to 3:00pm EDT

The unreachables are a highly desirable demographics made up of tech savvy millennials  that are cord-cutters or cord-nevers. In this webinar, Stephanie Quan, Director of Program Management, Brand Partnership Studio at Twitch, will share how two brands, Miller Lite and Charmin, collaborated with and leveraged Twitch personalities to create branded content that was able to reach this elusive demographic. Find out the strategies and tactics they employed to drive engagement with the brand, win new consumers and cement themselves in the heart of the gamer community

Region: 
Speakers: 
Director of Program Management, Brand Partnership Studio
Twitch
Webinar Partner:
Watch the Webinar:

Tuesday, October 27, 2020 - 2:00pm to 3:00pm EDT

Preventing mobile fraud can seem like a futile effort. Fraudsters are constantly evolving and coming up with sophisticated new ways to siphon marketing dollars from acquiring real customers. How should marketers safeguard their apps? This webinar will offer an inside look at how leading companies are combating mobile fraud. Attendees will learn about the types of mobile fraud, how to identify if it’s happening to you and discuss proven real-world tactics to reduce fraud and establish controls to protect your advertising spend.

Region: 
Speakers: 
Principal Product Manager
Yahoo
Head of Global Audience Marketing & Media
IBM
Moderator: 
Journalist, Analyst and Tech Executive
Fraud Science Advisor
Watch the Webinar:

Thursday, November 19, 2020 - 2:00pm to 3:00pm EST

You’ve done an audit and discovered serious fraud violations, now what? From the perspective of marketers, this lively discussion will talk about the value and benefit of getting a handle on fraud, how to monitor signals to dynamically block and establish controls in real-time, and advice on collaborating with partners and networks.

Region: 
Speakers: 
Marketing Analytics & SEO Lead
Showtime Networks Inc.
VP
Kochava Foundry
Moderator: 
Journalist, Analyst and Tech Executive
Fraud Science Advisor
Watch the Webinar:

Thursday, November 12, 2020 - 2:00pm to 3:00pm EST

With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety and fraud mitigation strategy. In support of these efforts, the MMA, together with brand leaders, has created a Brand Safety Guide.

Region: 
Speakers: 
Brand Safety Executive
Bank of America
Moderator: 
Journalist, Analyst and Tech Executive
Fraud Science Advisor
Watch the Webinar:

Thursday, October 8, 2020 - 2:00pm to 3:00pm EDT

In an effort to frame the potential impact of the Apple IDFA (Identifier for Advertisers) changes (requiring a user’s opt in) with the upcoming release of iOS14, the MMA has brought together a panel of marketers and technology experts that will help you understand the potential implications to your business. As the mobile ecosystem continues to evolve into a cookie-less world with increased privacy laws, brands need to find new ways to attribute marketing spend, target consumers with creative personalization and find ways to mitigate the potential for increased fraud.

Region: 
Speakers: 
Senior Manager, Acquisition Marketing
Audible
Vice President, Media, Strategy & Analytics
Discovery Network
Moderator: 
President & CEO
Kochava
Fraud Science Advisor
Watch the Webinar:

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