Global

CMO Debate Panel

This debate will include CMO panelists, each in support of one of the presented marketing growth frameworks. The CMOs will debate via a live, in-person or virtual session, discussing the merits and disadvantages of each framework from an executive perspective.

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Audio/Voice

The Voice Playbook 2021

MMA, in collaboration with Isobar; Powered by Slang Labs, launches the much-awaited - The Voice Playbook. The Playbook unpacks the potential impact of Voice capturing global and Indian media insights paving the way on how marketers can win with Voice. It will throw light on insights that will help you enhance your brand-customer journey. Unfolding:

Key Takeaways:

Released:

April, 2021

Education Section:

Best Practices

Region:

APAC, India, Global

News

How P&G and Lush pursue brand activism with authenticity

Clone of Latin America

Regional Executive Committee

Chair:

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Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)

MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges

MMA Global, the association devoted to architecting the future of marketing for CMOs, today published the findings of research that assessed the maturity of consumer data in organizations.

News Type:

MMA Press Release