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Jakarta, Indonesia, September 3, 2020 -- Integral Ad Science (IAS), the global leader in digital ad verification, today released the results of a new research report exploring 'The Impact of Stay-at-Home Behaviours on CTV’ among Indonesian consumers. Connected TV (CTV) has become mainstream in Indonesia with 7 in 10 consumers having access to it and a whopping 92% of consumers have increased their consumption of streaming content during the COVID-19 pandemic.

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For Individual marketers to quickly assess their organization

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'Email in 2020' captures the detailed view about the global email marketing landscape to keep up with ever-changing best practices and highlighting the best techniques across industries.

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For CMOs to conduct an organization-wide, in-depth assessment
The MarCaps Readiness Assessment is a comprehensive and objective capability strength evaluation tool that goes beyond common maturity models. Capability importance varies by industry, customer segment, and brand.

LOS ANGELES, August 13, 2020 - Gimbal announced today that it has acquired the assets of InStadium, the nation’s largest fan engagement platform. With the power of Gimbal’s location intelligence and identity solutions, Gimbal InStadium will offer a new suite of solutions for sports and entertainment companies to reach fans and extend high-impact branding opportunities for advertisers across all channels. 

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How can we create a capability development plan?
Leveraging insights from the Customer Value Equation and the MarCaps Readiness Assessment, the MarCaps Capability Design workshop helps the marketing leadership team develop a clear transformation strategy and action steps to get started on the transformation journey.
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How do I know where to invest our time and resources from the ever-growing list of marketing activities?
Determine what capabilities matter from a customer perspective: A Customer Value Equation study answers how important are different marketing activities to your customers’ purchase decisions. It uses conjoint-like primary research to identify what capabilities matter in your industry, customer segments, and to your customers/ prospects.

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