Wednesday, January 27, 2021 - 11:00am to 12:00pm EST
This session will summarize the six marketing growth framework presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.
Affinity Answers becomes the latest data provider with Neutronian Certification.
Kim Davis on December 15, 2020 at 8:00 am
Last week, Affinity Answers, the social engagement data provider, joined the ranks of Neutronian certified vendors, alongside Eyeota, Øptimus Analytics, ShareThis and TVision.
0ptimus Analytics, the SaaS data science and predictive modeling analytics company transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale on-demand in real-time, today announced it was awarded with one of the first Neutronian Certification Badges. The Neutronian audit process included a review of the 0ptimus predictive modeling engine, which scored especially well in specific areas such as Data Quality, Compliance checks and Governance tools.
Company completes rigorous audit process with Neutronian, an industry standard for independent data quality and compliance certification, highlighting its ability to leverage social insights in privacy conscious manner
Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.
The panel was hosted by Eyeota and the panelists in this discussion were:
It's fair to say that in today's world of consumer data usage in MarTech, it's the exception rather than the rule to see a data provider embrace transparency during an audit and invest noticeably in internal governance -- especially smaller, privately held entities that don't have SEC or financial reporting requirements placed on them by the nature of a public listing. The unfortunate reality is that maximizing data sales often takes precedence over building transparency and governance controls from the ground up.
London, 16 December 2020 – MMA EMEA today unveils the winning campaigns for its 2020 Smarties EMEA awards. The MMA Smarties is the world’s only global mobile marketing awards programme honouring and celebrating outstanding impact, ingenuity, and success in today’s modern communications mobile-connected world that is driving consumer engagement.
