The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.
SINGAPORE, 19 April 2021: Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of digital media across the APAC region, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising.
Boom de la banca digital en Latinoamérica: crecen fintech e inversiones virtuales
A un año del comienzo de la pandemia, el alcance de las herramientas virtuales bancarias aumenta en toda Latinoamérica, según un informe de Comscore. Además, los temas financieros se multiplican en redes sociales y las apps, nuevas o de bancos tradicionales, se consolidan.
In January 2020, Google announced that it was planning to phase out third-party cookies within two years and would comply with Apple’s significant changes to IDFA in early 2021, and the digital marketing world shook. By 2022, all major browsers -- Chrome, Firefox and Safari -- will have blocked the collection of third-party data via cookies, and digital marketers and advertisers will need to utilize other methods of data collection to target their audiences and personalize their content.
