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Global

Verve Group Releases Proprietary On-Device Audience Activation Technology

Carlsbad, California, USA — May 21, 2021 (EINPresswire.com) — Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences on mobile and increase return on ad spend without compromising user privacy.

News Type: 
Member Press Release

Verve Group Expands Internationally With Launch of Operations in Brazil

São Paulo, Brazil — June 10, 2021 (ExchangeWire) — Verve Group, a privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of Director of LATAM as part of its international growth strategy. 

News Type: 
Member Press Release
Event

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News

Apple doubles down on privacy, further complicating tracking and targeting

Consumer Engagement
Video

OTT Media Buying Strategy Guide

Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Released: 
June, 2021
Education Section: 
Guidelines
Region: 
Global
Keywords: 
advertising, media
News

Outcomes Are In: Why Outcome-Based Marketing Is So Successful

CMO Debate Panel - The Great Debate Full Transcript

Released: 
April, 2021
Region: 
Global
India: The Evolution of E-Commerce in Mature Markets - India’s Next Growth Phase

India: The Evolution of E-Commerce in Mature Markets - India’s Next Growth Phase

Jun 16, 2021 · APAC

Over the past year, we have seen consumer behaviour and preferences change at breakneck speed. Time spent online has increased, digital payments have soared, and spurred by continued “stay at home”, there has been a significant acceleration in e-commerce. While there are early signs of stickiness, the question is how will the landscape evolve from here onwards.

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Sankalp Mehrotra Mudit Jaju Sandeep Raj +3

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