Global

Resource

Multi-Touch Attribution (MTA) Journey Map

Step-by-step guide to launch a successful MTA initiative, from inception through full deployment. Determine at what stage your organization is currently within the journey to access specific acceleration tools most relevant to you.

Resource

Multi-Touch Attribution (MTA) DataMap

A concise reference tool that visualizes all the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution.

Guide

Multi-Touch Attribution (MTA) Data Strategy Guide

A members-only comprehensive planning manual designed to help marketers secure, organize, and manage quality data.

Guide

Multi-Touch Attribution (MTA) Tactical Success Guide

A tool for marketers to determine their organization’s data readiness for employing MTA, discussing specific linking strategies, value of Unified IDs, and more. It also includes a workbook, allowing marketers to examine how their own data can be used in MTA.

Multi-Touch Attribution Provider RFI Template and Scoring Tool

A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.

MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business Models

Marc Speichert, global Chief Digital Officer at GSK Consumer Healthcare, will chair the board; inaugural project partners with Oxford University and General Assembly to define role of CDO

News Type:

MMA Press Release

Summary Session - The Great Debate Full Transcript

Released:

February, 2021

Region:

Global

Data Sharing for Attribution in the age of MTA, GDPR, and Walled Gardens

Obtaining proper data to execute MTA can be challenging. This report will walk you through the data sharing landscape and share workarounds to help overcome challenges to reach your full potential of your MTA analytics.

DoubleVerify Pte Ltd (India)

MMA EMEA Video Podcast “There is no new normal”: Adapting Marketing to your Customer’s Digital Demographics and Real-World Proximity to your Brand

Thursday, February 18, 2021 - 6:30am to 7:30am CET

The pandemic has forced brands to better understand their customers behavior and journeys. Even a FMCG brand like FrieslandCampina, one of the world’s largest dairy companies which is always available in supermarkets — needs to adapt its e-commerce and content strategies.

How can non-D2C brands get closer to their customers and understand changing consumer behavior and customer journeys better?

Region:

Europe, DACH, Global