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0ptimus Analytics, the SaaS data science and predictive modeling analytics company transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale on-demand in real-time, today announced it was awarded with one of the first Neutronian Certification Badges. The Neutronian audit process included a review of the 0ptimus predictive modeling engine, which scored especially well in specific areas such as Data Quality, Compliance checks and Governance tools.

 

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Neutronian
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December 9, 2020

Company completes rigorous audit process with Neutronian, an industry standard for independent data quality and compliance certification, highlighting its ability to leverage social insights in privacy conscious manner

Submitter's Company: 
Neutronian
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Are you hearing about data quality more and more lately and wondering why it matters? A group of industry experts recently met to discuss the topic of data quality and why it matters now more than ever.

The panel was hosted by Eyeota and the panelists in this discussion were:

Certification highlight featuring: 0ptimus Analytics

It's fair to say that in today's world of consumer data usage in MarTech, it's the exception rather than the rule to see a data provider embrace transparency during an audit and invest noticeably in internal governance -- especially smaller, privately held entities that don't have SEC or financial reporting requirements placed on them by the nature of a public listing. The unfortunate reality is that maximizing data sales often takes precedence over building transparency and governance controls from the ground up.

MMA Member Badge

London, 16 December 2020 – MMA EMEA today unveils the winning campaigns for its 2020 Smarties EMEA awards. The MMA Smarties is the world’s only global mobile marketing awards programme honouring and celebrating outstanding impact, ingenuity, and success in today’s modern communications mobile-connected world that is driving consumer engagement.

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Awards recognise marketers who delivered disruptive and innovative ideas that shape the future of modern marketing

Singapore, 11 December, 2020 – MMA today unveiled the winners of the 2020 SMARTIES APAC awards. In its eighth edition, the MMA SMARTIES is the world’s only global mobile marketing awards programme celebrating outstanding innovation, creativity and achievement in the modern communications world where mobile is at the heart of consumer engagement.

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The Great Debates: Marketing Growth Frameworks

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