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In this joint project between MMA Global and Neustar, we used return on ad spend (ROAS), a widely used measure of marketing success, to develop an innovative framework to help brands target a new group of consumers: the ‘movable middles.’

Released: 
January, 2021
File Size: 
4.8
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MMA & GroupM has released the much-awaited, Modern Marketing Reckoner –a detailed and conceptualized report keeping in mind the business and ecosystem situation in 2020.

With the various shifts that have happened in 2020, the report focuses on two major perspectives – the consumer lens and the marketer lens.

The consumer lens focuses on the theme “Nothing Is Certain” and it captures the uncertainty and the changes which happened in 2020 at various levels from a consumer’s point of view.

Released: 
December, 2020
Education Section: 
Region: 

Boards now comprise more than 35 CMOs from companies including recent additions from Hyundai, Adobe, Peloton, Salesforce and Walmart to help guide its mission of delving deeper into the most important issues and challenges facing marketing today

News Type: 

The report shares the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.

Key insights include:

  • Share of MarTech Budgets Used
  • MarTech Adoption & Usage
  • Future Marketing Technology Trends & more

 

Released: 
December, 2020
Education Section: 
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Now advertisers can access leading brand suitability solutions in new languages along with existing offerings for Chinese, Hindi, Japanese, and Vietnamese among others 

Indonesia, 26 November 2020: Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of Bahasa Indonesia and Thai language capabilities for its Context Control solution. IAS’s contextual solution is now available worldwide in languages including Bahasa Indonesia, Chinese, Hindi, Japanese, Thai, and Vietnamese.

Submitter's Company: 

MMA: Architecting the Future of Marketing while Relentlessly Delivering Growth Today!

The interaction between consumers and brands has been forever changed by the revolution that was kicked off by mobile – marketing is now closer, personal, powerful and pervasive. We have a once-in-an-era transformation in the relationship between marketers and their customers.

This marketing and communications insurgency we have all experienced is about to further explode with the future of 5G, AI, and other emerging technologies.

Released: 
November, 2020
Education Section: 
Region: 

Thursday, December 10, 2020 - 4:00am to 5:00am IST

Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.​ We will unveil the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.

Key takeaways :

  • Current usage of MarTech
  • Share of marketing budget for MarTech
  • Types of marketing technology most used
  • Future of marketing technology adoption trends and much more​
Region: 
Speakers: 
Director – Marketing & Communications, India & META
SAS
Senior Vice President
ValueFirst
Chief Revenue Officer
ZEE5
MMA India MarTech Advisor; Digital Customer Experience Consultant
Moderator: 
Country Head & BOD Member
MMA Global India
Watch the Webinar:

Thursday, February 25, 2021 - 2:00pm to 2:45pm EST

In one of the most attended webinars of 2020, last year’s report predicted that 2020 was the year that would shatter all mobile records. The pandemic supercharged and accelerated many mobile behaviors transforming businesses in the process. In this much anticipated 2021 State of Mobile for Marketers report, Amir Ghodrati, Director, Market Insights at App Annie will share surprising insights from this year’s survey, including how Covid-19 has transformed consumer behaviors across mature and emerging markets, and share tips and trends you need to know to be successful in 2021 and beyond. 

Region: 
Speakers: 
Director, Market Insights
App Annie
Webinar Partner:
Watch the Webinar:

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