In this joint project between MMA Global and Neustar, we used return on ad spend (ROAS), a widely used measure of marketing success, to develop an innovative framework to help brands target a new group of consumers: the ‘movable middles.’
MMA & GroupM has released the much-awaited, Modern Marketing Reckoner –a detailed and conceptualized report keeping in mind the business and ecosystem situation in 2020.
With the various shifts that have happened in 2020, the report focuses on two major perspectives – the consumer lens and the marketer lens.
The consumer lens focuses on the theme “Nothing Is Certain” and it captures the uncertainty and the changes which happened in 2020 at various levels from a consumer’s point of view.
Boards now comprise more than 35 CMOs from companies including recent additions from Hyundai, Adobe, Peloton, Salesforce and Walmart to help guide its mission of delving deeper into the most important issues and challenges facing marketing today
The report shares the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.
Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it.
Now advertisers can access leading brand suitability solutions in new languages along with existing offerings for Chinese, Hindi, Japanese, and Vietnamese among others
Indonesia, 26 November 2020: Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of Bahasa Indonesia and Thai language capabilities for its Context Control solution. IAS’s contextual solution is now available worldwide in languages including Bahasa Indonesia, Chinese, Hindi, Japanese, Thai, and Vietnamese.
MMA: Architecting the Future of Marketing while Relentlessly
Delivering Growth Today!
The interaction between consumers and brands has been forever changed by the revolution that was kicked off by mobile – marketing is now closer, personal, powerful and pervasive. We have a once-in-an-era transformation in the relationship between marketers and their customers.
This marketing and communications insurgency we have all experienced is about to further explode with the future of 5G, AI, and other emerging technologies.
Thursday, December 10, 2020 - 4:00am to 5:00am IST
Marketing Technology adoption in India is in a growth phase and the report gives you current and rich insights into how diverse Indian companies are investing in it. We will unveil the results of our exclusive survey amongst leading marketers in India on Marketing Technology adoption.
Key takeaways :
Current usage of MarTech
Share of marketing budget for MarTech
Types of marketing technology most used
Future of marketing technology adoption trends and much more
Thursday, February 25, 2021 - 2:00pm to 2:45pm EST
In one of the most attended webinars of 2020, last year’s report predicted that 2020 was the year that would shatter all mobile records. The pandemic supercharged and accelerated many mobile behaviors transforming businesses in the process. In this much anticipated 2021 State of Mobile for Marketers report, Amir Ghodrati, Director, Market Insights at App Annie will share surprising insights from this year’s survey, including how Covid-19 has transformed consumer behaviors across mature and emerging markets, and share tips and trends you need to know to be successful in 2021 and beyond.
