The Journey to Achieve MTA Success: Establishing Data Readiness

Related Content

Document

Jun 13, 2024
Debunking the Short and Long-Term Myth of Marketing

The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
Document

Oct 1, 2025
Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Document

Jun 4, 2024
State of Attribution 2024 - 8th Annual Marketer Benchmark Report

Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
Document

Dec 5, 2025
From Campaigns to Business Value: How AI Will Transform Marketing

There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
Document

Nov 21, 2025
2025 SMARTIES Thailand, Insights by Toluna
Document

May 13, 2024
Modern Marketing Reckoner 2024: Winning With AI

Delve into a dynamic report decoding the transformative influence of AI across marketing's four key pillars. Leading AI revolutionaries and…
Document

May 16, 2024
Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered!

The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly…
Document

Jun 5, 2024
MMA Indonesia Brand Safety & MarTech Report 2024

Present you the release of awaited Annual Report: Brand Safety and Martech 2024. This report unfolds how AI revolution, brand building, campaign, …
Document

Jun 5, 2024
Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign…
Document

Jun 14, 2024
The State of Creative Process in Marketing

We are on the cusp of a creative revolution. Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision…
Document

Jun 27, 2024
From ‘Power On’ to ‘Power Off’: Understanding the Streaming TV Experience
Document

Jul 9, 2024
Marketing AI Risk Evaluation Framework

The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk…

The Journey to Achieve MTA Success: Establishing Data Readiness

Related Content

Document

Debunking the Short and Long-Term Myth of Marketing

Document

Brand as Performance: Proving Brand Marketing Drives Long-Term Growth

Document

State of Attribution 2024 - 8th Annual Marketer Benchmark Report

Document

From Campaigns to Business Value: How AI Will Transform Marketing

Document

2025 SMARTIES Thailand, Insights by Toluna

Document

Modern Marketing Reckoner 2024: Winning With AI

Document

Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered!

Document

MMA Indonesia Brand Safety & MarTech Report 2024

Document

Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

Document

The State of Creative Process in Marketing

Document

From ‘Power On’ to ‘Power Off’: Understanding the Streaming TV Experience

Document

Marketing AI Risk Evaluation Framework

Get News from the Alliance

Who We Are

What We Do

How to Engage

More

Join the Alliance