Global | Page 113 | MMA / Marketing + Media Alliance

Global

Neutronian webinar with industry expert perspective on the importance of a standardized data quality framework.

Data Quality Scoring: Identity and Transparency in MarTech

May 19, 2021

What role can a Data Quality Scoring framework play in resolving the Identity crisis now that the world has gone cookie-less and over 80 Identity related players have launched? How can such a framework be used to increase transparency and reduce compliance risk in MarTech?

Data quality scoring that identifies the best in class datasets

The Neutronian Quality Index - A Data Quality Framework and Scoring Methodology

May 19, 2021

Marketers are faced with a broad array of challenges that include the increasing dominance of the walled gardens, the growing regulatory risk based on new laws from various states and countries, and the elimination of the traditional cookie-based advertising identifiers. To solve for these issues, marketers are being encouraged to leverage their 1st party data and mix it with a variety of 2nd party and 3rd party data sources to achieve the necessary scale from which to execute their campaigns.

Creative matters: How to build brands

Creative matters: How to build brands

Jul 15, 2021 · Global

 

In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing experts in Germany. In this panel, a group of marketing experts debates the framework of Dr. Leslie Wood. She is a pioneer and innovator in advertising analytics with more than 30 years of experience.

Join our event and hear what our guests think about Dr. Leslie Wood’s framework and what role creativity and creatives play in their organizations.  

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Emma Baines Chaichana Sinthuaree Melanie Zimmermann Alexandra Vornle von Haagenfels
Place is the key growth driver of the 4 P’s in the digital world

Place is the key growth driver of the 4 P’s in the digital world

Nov 18, 2021 · Global

In MMA’s “The Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing-experts in Germany. In this panel a group of marketing experts debates the framework of Dr. Dominique “Mike” Hanssens, the Distinguished Research Professor of Marketing at UCLA’s Anderson Graduate School of Management. Hanssens incorporates data science techniques to align marketing costs more closely with financial results. Hesays the company that does not innovate will see diminished return on marketing investment.

Watch Now
Steffen Maschke Steven Mattwig
Event

Find out more about the SMARTIES Awards Celebration of Talent, November 10

Event

Celebrate with us - SMARTIES Brasil Awards Celebration of Talent

October 29, 2025 | Transamerica Expo Center, São Paulo

Nabd Launches Financial Markets Data and News Section

Dubai, United Arab Emirates, Sunday May 2, 2021 | Nabd, the largest personalized Arabic news app and platform, has launched a new section giving business users access to local, regional, and international financial markets data and up-to-the-minute economic news and information, in Arabic language.

Submitter's Company: 
Nabd
Member Mention: 
Nabd
News Type: 
Member Press Release
Attribution

Infographic - Personal Data, Privacy & Smartphones: The Marketer / Consumer Disconnect

In March 2021, the MMA conducted a study to gain insight into how marketers, agency executives and media sellers are approaching the upcoming changes in IDFA and how they are preparing for the future of the ecosystem.

Released: 
April, 2021
Education Section: 
Educational Documents, Research
Region: 
Global
Presentation

Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect

Education for consumers presents new opportunities for brands
In partnership with AppsFlyer, the MMA conducted research with marketers and consumers about the implication of these changes. The insights generated include how marketers and app developers are thinking about, planning for and changing operationally for the new world of privacy and data limitations. Additionally, we analyzed how consumers are thinking about data privacy in light of the Apple iOS 14 update to a full opt in system for data usage, which other companies are likely to follow.

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