Research | MMA / Marketing + Media Alliance

Research

Marketing Organization

The Future of Modern Marketing Part 3

Released: 
December, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Research
Region: 
Europe

"The Future of Marketing’ MMA EMEA eBook Part 2

Released: 
November, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Research

"The Future of Marketing’ MMA EMEA eBook Part 1

Released: 
October, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Research, Trends Reports

McKinsey & Company: The Future of Consumer & Retail 16th September 2020

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.  

Released: 
September, 2020
Education Section: 
Educational Documents, Guidelines, Research, Trends Reports
Keywords: 
2020 Predictions
Members Only

The state of the industry: 2020 Mobile Marketing in EMEA

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Read the Press Release: 
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
Released: 
July, 2020
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Keywords: 
best practices
Consumer Engagement
Creative Effectiveness
Social Media

Executive Summary: Neuroscience Research Overview

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
Creative Effectiveness, Research
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Members Only
Attention and Cognitive Process in Mobile
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: Attention and Cognitive Process in Mobile

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Released: 
March, 2019
Education Section: 
Research
 NEW
AI
Marketing Organization

Cannes Lions 2026: Competitive Advantage Has Migrated | MMA Insight Report

Where does competitive advantage come from in an AI world? New analysis from Marketing + Media Alliance covering 13,000+ Cannes delegates across Global, DACH, and Türkiye perspectives. Five strategic premiums. One framework.

At Cannes Lions 2026, 13,000+ marketing leaders from 92 countries gathered to answer one question: Where does creative excellence come from when AI handles capacity?

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Definitions, Educational Documents, Perspectives, Research
Region: 
Europe, DACH, Türkiye, Middle East & Africa, KSA, MENA, South Africa
Keywords: 
MMA MEA, Türkiye, 2026, AI in marketing, AI, MMA DACH, MMA MENA, MMA South Africa
 NEW
AI
Marketing Organization

Cannes Lions 2026: Rekabet Avantajı Yer Değiştirdi | MMA İçgörü Raporu

Yapay zeka çağında rekabet avantajı nereden geliyor? Marketing + Media Alliance yeni analizi: 13.000'den fazla Cannes delegesinin Global, DACH ve Türkiye perspektifiyle. Beş stratejik üstünlük. Bir çerçeve.

Cannes Lions 2026'de 92 ülkeden 13.000'den fazla pazarlama lideri aynı soruyu sormak için toplandı: Yapay zeka kapasiteyi ele aldığında yaratıcı mükemmellik nereden geliyor?

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Definitions, Educational Documents, Perspectives, Research
Region: 
Middle East & Africa, Türkiye
Keywords: 
MMA MEA, Türkiye, 2026, AI in marketing, AI, MMA DACH

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