Best Practices | MMA / Marketing + Media Alliance

Best Practices

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
Marketing Organization

The Future of Modern Marketing Part 3

Released: 
December, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Research
Region: 
Europe

"The Future of Marketing’ MMA EMEA eBook Part 2

Released: 
November, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Research

"The Future of Marketing’ MMA EMEA eBook Part 1

Released: 
October, 2020
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Members Only

The state of the industry: 2020 Mobile Marketing in EMEA

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Read the Press Release: 
Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
Released: 
July, 2020
Education Section: 
Benchmark Studies, Best Practices, Creative Effectiveness, Definitions, Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Keywords: 
best practices

Advertising and The Present Moment

Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted or paused their planned ad spend, while 16% is still determining what actions to take. In this document we summarize some of the Industry’s best thinking in terms of advertising in times of crisis and we try to answer the key questions that block efficient marketing decision-making right now.

Released: 
June, 2020
Education Section: 
Best Practices, Educational Documents, Guidelines, Trends Reports
Keywords: 
2020 Predictions
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video

Cannes Creative Effectiveness & Innovation Insights 2018

Released: 
July, 2018
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents, Perspectives
 NEW
Consumer Engagement
Content Marketing
Creative Effectiveness

MMA SMARTIES Unplugged Indonesia 2026 Booklet

MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, case studies, judging perspectives, submission tips, and industry benchmarks that define excellence in Indonesia.

Released: 
June, 2025
Education Section: 
Benchmark Studies, Best Practices, Educational Documents, Guidelines
Region: 
Global
 NEW
Content Marketing
Customer Lifecycle
Data
Messaging
Social Media
Video

MMA Indonesia Data, Insights & Outlook 2026 - Q1: Ramadan Growth

Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping marketing & advertising across the year. Each edition draws from Member Insights contributed by MMA Indonesia members and turns those perspectives into a curated view of the forces influencing business, brands, consumers and growth - as highlights.

Released: 
April, 2026
Education Section: 
Archive, Best Practices, Educational Documents, Perspectives, Trends Reports
Region: 
APAC, Indonesia, Global
Keywords: 
2026, Ramadan, Indonesia Market, Customer Behavior, MMA Indonesia, Data, Insights & Outlook 2026

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